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Event Overview
The MATTA Fair is the No 1 Consumer Travel & Tourism Fair in Malaysia and is an established event widely recognised and supported by exhibitors and consumers. The event will showcase a wide and comprehensive choice of travel and holiday products from all over the world in one venue. During the fair, visitors and consumers can find very attractive bargains and great value for money in all the travel products and services on offer. The fair will occupy 5 halls and is targeted to have 700 booths occupy over 16500 sq metres of the Putra World Trade Centre in Kuala Lumpur. There will be advertising and publicity campaigns covering consumer and trade media Direct mail and multi media channels will be planned and executed to attract and achieve the target consumers. MATTA website : http://www.matta.org.my/events.php Tourism New Zealand will rent 2 booths - 18 SQM (raw space) and we will be using the 100% Pure New Zealand brand to theme the booth. Operators are welcome to join with TNZ on the raw space to promote New Zealand to the holiday maker. Regional Tourism organisation and major tourism operators with product selling in this market through wholesalers would benefit from attendance. MATTA is an opportunity to participate with Tourism New Zealand to increase your product profile to up sell your own product and provide agents some on-the-spot assistance when customers have queries about New Zealand products. It is also an opportunity to get close and interact with Malaysia consumers and better understand their travel needs. Tourism operators participating in the event are recommended to contact Kuala Lumpur wholesalers and retailers offering your product so that they can prepare packages with special airfare offers to be promoted and sold in the show. Shipment of materials from New Zealand to Kuala Lumpur is at participant’s expense. Tourism New Zealand will cover and storage deliver to MATTA venue from there. Participants are recommended to bring a minimum of 1,000 brochures to be distributed over the 3 days. The show is open 10am to 9.30pm daily Admission fee for consumer - RM$3 per adult and hildren under 12 years old are FOC. The organiser is targeting 65,000 consumers. During the show, 8,000 of Tourism New Zealand’s destination brochures and maps will be distributed. We expect to have 3,000 consumer enquiries at TNZ’s booth during the show.
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