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Review of ADS Code of Conduct

In November 2007 a new Code of Conduct (the Code) for Inbound Operators involved in the handling of Approved Destination Status (ADS) tour groups was established.

At the time that the new Code was developed and introduced, it was agreed with the Government that the Code would be reviewed within the first two years of operation, and that the review would consider its scope, compliance effectiveness and operating efficiency.

Tourism New Zealand is now seeking industry feedback as part of a review of the Code. The review process will be conducted by Tourism New Zealand and the Ministry of Tourism, with feedback and input from key industry stakeholders.

Discussion paper

The purpose of the discussion paper (attached below) is to invite industry feedback on what changes could be made to the Code to improve its effectiveness and better achieve the objectives set out in the Code. The review will evaluate ways of improving the effectiveness of the Code, consider removal of areas of repetition and redundancy, and improve the clarity of intent in key sections of the Code.

ADS Code of Conduct review - discussion paper.pdf

Feedback form

Please use the feedback form (attached below) document to record your comments and suggestions. It would be appreciated if you could limit your initial submission to a maximum of 1250 words. All feedback received will be reviewed by the Ministry of Tourism and Tourism New Zealand.

ADS Code of Conduct review - feedback form.DOC

Timetable

The following schedule applies to the ADS Code of Conduct review process:

Activity Deadline
Feedback received from industry stakeholders 30 September 2009
Draft amendment of the Code completed by Ministry of Tourism and Tourism New Zealand 15 November 2009
Presentation to industry stakeholders of draft amendments to the Code of Conduct 31 November 2009
Final review of Code completed by Ministry of Tourism and Tourism New Zealand 15 January 2010
New version of Code takes effect 01 February 2010

We look forward to receiving your feedback on changes that could be made to the Code to improve its effectiveness in achieving the objectives set out in the Code.

ADS Progress Report 2009.pdf