Images

For all of your marketing, you’ll need excellent, high-quality images, and it is recommended that you use a professional photographer.

Generally your images should be presented on a branded CD Rom, and also be available to be sent by email.

The standards for print quality images are:

• Jpeg format
• 300 dpi (high resolution).

Your images should capture your Unique Selling Points, what makes your experience different from other tourism activities. It’s also a good idea to show people enjoying the activity or place that features in your product.

Tourism New Zealand’s image library

Tourism New Zealand’s image library has professional, motivational images that are freely available to the tourism industry and can be used to market businesses, regions, and New Zealand offshore. There are certain criteria that have to be met which can be viewed before accessing these images at http://images.newzealand.com

Tourism New Zealand has researched what type of images motivate international travellers to visit New Zealand. Activities, accommodation, transport, events, culture, and regions are covered in this invaluable marketing resource which operators can use to contribute to their website.