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Hong Kong
Market Overview
Hong Kong’s economy is beginning to make some small gains after being hit-hard by the financial downturn. Travel to New Zealand remains fairly stable, although travellers from this market – like many other consumers around the world – are cautious about spending. Low priced tours and packages are the most popular and consumers are waiting for deals.
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New Zealand is a popular choice among Hong Kong holiday-makers and is considered a destination particularly suitable for families.
Holiday visitors from Hong Kong spend a median of nine days travelling New Zealand, which is a significant difference when compared with the median length of stay of three days for visitors from mainland China.
Travellers from Hong Kong are also more likely to venture beyond the main tourism centres while in New Zealand and almost three quarters make New Zealand the sole destination on their holiday.
Hong Kong is a well-established market, with an even split of group travel and fully independent travel (FIT). FIT travel continues to grow in popularity, particularly among younger travellers.
In the current economic environment travellers are looking for value for money. New Zealand’s reputation as a quality destination works to our benefit. While earlier in the year the lower New Zealand dollar made travelling to New Zealand more affordable, a recent gain in the strength of the New Zealand dollar has had the converse effect for group tour pricing in particular.
Limited availability of airline seats for tour groups from South China and Hong Kong is an ongoing issue, but New Zealand can expect growth in the fully independent travel market in the medium to long term.
Fast Facts:
Visitor arrivals year to date
(Total Arrivals) | 22,711 (YE Oct 2009) +2.7% |
Median length of stay
(Holiday Arrivals) | 9 days (YE Sep 2009) |
Average expenditure per visit
(Holiday Arrivals) | NZ $2,990 (YE Sep 2009) +12.3% |
Total expenditure
(Total Arrivals) | NZ $ 66,765,188 (YE Sep 2009) +16.1% |
| Forecast growth in travel to New Zealand 2009-2015 average | 1.4% per annum (Asia outside of China, Japan and South Korea) |
| Population | 7,055,071 (Jul 2009 est.) |
| Key regions/cities | Hong Kong |
| Direct routes into New Zealand | Hong Kong - Auckland |
| Leave entitlement | Usually 7 - 14 days (civil servants and those working for large corporations may have more depending on seniority and years of service) |
| Currency | 1 Hong Kong dollar (HK$) = 100 cents |
| Exchange rate |
HK$10 = NZ$1.73 (18 Nov 09) |
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GDP Growth | -3.2% for 2009
+2.7% for 2010
(Nov 2009 est.) |
| Per capita GDP (PPP) | US$43,750 (2008) |
This information was last updated on 23 November 2009.
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