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India
Market Overview
India’s economy has held up in the wake of the global economic downturn, with its massive, resilient domestic market of 1.2 billion people, hefty Government spending and aggressive interest rate cuts all helping maintain strong economic growth. Though economic growth is not expected to reach the highs of the last few years, tourism bookings are looking stable for the coming summer period.
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India is a smaller market for New Zealand in terms of visitor arrivals (around 25,000 annually), but has potential for growth. High disposable incomes and a willingness to spend on luxury brands and big ticket items like holidays, as well as an increasingly global mindset, are driving outbound travel from this market.
New Zealand is a popular destination among honeymooners and those seeking self-drive itineraries. Fully independent travellers (FIT) currently make up around 60 per cent of New Zealand’s Indian visitors and this sector is increasing more rapidly than group travel.
Indians prefer to visit New Zealand during their summer - April to June - making this market an important source of visitors for New Zealand’s autumn shoulder season.
The Indian market has a strong Visiting Friends and Relatives (VFR) component (32 per cent of total visitors), while holiday visitors account for 40 per cent of arrivals. The vast majority of holiday visitors will be visiting New Zealand for the first time. Three-quarters combine their trip to New Zealand with another destination; 30 per cent visit Australia as well as New Zealand.
There is currently no direct air service to New Zealand from India. Indian travellers must travel via Singapore, Hong Kong, Bangkok, Kuala Lumpur or Sydney.
Fast Facts:
Visitors Arrivals year to date
(Total Arrivals) | 24,475 (YE Oct 2009) +2.3% |
Median length of stay
(Holiday Arrivals) | 9 days (YE Sep 2009) |
Average Expenditure per visit
(Holiday Arrivals) | NZ$3,334 (YE Sep 2009) +53% |
Total Expenditure
(Total Arrivals) | NZ$98,184,149 (YE Sep 2009) +38.7% |
| Forecast growth in travel to New Zealand 2009-2015 average | 1.4% per annum (Asia outside of China, Japan and South Korea) |
| Population | 1,166,079,217 (Jul 2009 est.) |
| Key Regions/cities | New Delhi, Mumbai |
| Direct Routes to New Zealand | None |
| Leave Entitlement | 21 days |
| Currency | Indian Rupee (INR) |
| Exchange rate |
INR 100 = NZ$2.92 (17 Nov 09) |
|
GDP Growth | 5.5% in 2009
6.3% in 2010
(Nov 09 est.) |
| Per capita GDP (PPP) | US$2,930 (2008) |
This information was last updated on 23 November 2009.
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