Mike Mizrahi Profile
If you are talking about a 100m long silver fern on a Californian beach, a flooded Fox Studio in Sydney, or a giant inflatable rugby ball under the shadow of the Eiffel Tower in Paris, you’re probably talking about the work of Inside Out Productions, one of New Zealand's most innovative production companies.
The directors of Inside Out Productions, Mike Mizrahi & Marie Adams specialize in putting on the kind of productions that would make other event producers weep.
When it comes to events, Mizrahi and Adams succeed in making the impossible possible. Called on by Louis Vuitton to conceptualize an event to mark its 150th birthday, Inside Out built a giant Louis Vuitton trunk for 2000 guests and put up in Hong Kong, Tokyo and New York. Inside was a massive 30m wide screen from which performers and props seamlessly appeared and disappeared.
The event catapulted Inside Out onto the international stage as world class event producers, going on to create work in USA, Australia, China, France, England and Spain.
Inside Out staged the Millennium three-hour extravaganza for New Zealand, with a cast of a thousand, including a full orchestra and a 200 strong choir. It told the story mankind’s struggles and triumphs over the last 2000 years. Excerpts of this free televised event went out live to an estimated 2 billion people across the globe.
Given a brief by Tourism New Zealand to create an eye catching concept for a Rugby World Cup promotion, Inside Out created a world first; a venue in the form of a giant inflatable rugby ball measuring 25m long by 12m high.
Inside the ball, they have created a film that transports guests through New Zealand using a state of the art 360-degree full emersion video technology.
The company formed in 1982 and worked in the London theatre scene through the early eighties.
In 1987 Inside Out moved to Auckland, where their unique brand of events, theatre and large scale spectaculars continues to develop.
The giant rugby ball will be unveiled in Paris on October 5.
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