Catching Up with Couture
Fashionwise, it used to be a bit embarrassing to be a New Zealander. Kiwi followers of fashion were most definitely followers - forced to be a season or more behind offshore trends. Today, largely through the Internet, cheaper air travel and satellite television, there’s talk New Zealand is in some respects a season ahead of the rest of the world. To find out what they're wearing in the thick of a northern winter, Kiwis can log on to the Internet, switch on Fashion TV, buy a copy of an airmailed Vogue or simply visit. Says Paul Blomfield, CEO of the New Zealand Apparel and Textile Federation: ‘Designers can go to the Northern Hemisphere to look at fabric. If they go to Premiere Vision [the world’s largest fabric fair, held in Paris] where they are showing fabrics for the northern winter following, they can look at what they’ve got, look at what’s going into the stores and look at the trends for next summer. They then come back here - get some of the fabrics that aren’t going to be in the northern market until the following winter, grab them down here for our summer or even that winter and somehow create this synthesis of next year/last year/current year.’
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