'Youngest Country' scores 1 million YouTube viewers
17 Nov 2008
More than 1 million people have watched Tourism New Zealand's television commercial 'Youngest Country' on YouTube in the past year.
The number of views of the latest 100% Pure New Zealand commercial reached 1 million earlier this month (November 2008).
Another 13,000 people have already watched it since, reflecting the steady stream of viewers the ad has attracted since it was launched online in September 2007.
100% Pure New Zealand
The global YouTube takeover was one of the highlights of the launch of Tourism New Zealand's award-winning 100% Pure New Zealand campaign. Tourism New Zealand staged a 24-hour YouTube homepage video road block, which saw an estimated 600,000 people view the commercial.
The move to embrace media such as YouTube, iPods, blog sites, the internet and electronic billboards has become an integral part of the 100% Pure New Zealand campaign.
"YouTube is a great example of how a small country can use technology to its advantage," says Tourism New Zealand Chief Executive George Hickton.
The 'Youngest Country' commercial promotes New Zealand as the last habitable land mass on earth to be settled by humankind, which makes it the best place to enjoy life as it should be.
Culture & history
The commercial celebrates New Zealand's culture and history by animating the Māori legend of Maui hauling New Zealand's North Island from the sea, and showcases the range of tourism experiences available.
It was mastered by Assignment Group along with Wellington-based Weta Digital.
As well as being viewed on Tourism New Zealand's YouTube channel, the television commercial has been used in market-specific campaigns in China, India, Australia, Japan, the UK, US, Germany and Canada.
Tourism New Zealand's YouTube channel:
100% Pure New Zealand on YouTube
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