Fashion Week says “G’Day” to Australian Designers
27 May 2008
New Zealand's premier fashion event is to open up the runway and say 'Gidday' to Australian fashion designers for the first time.
A number of Australia's leading and up and coming designers will be invited to show their latest designs as part of the Air New Zealand Fashion Week Autumn/Winter collections 2009 which will be shown in Auckland from September 16 - 21 this year.
Organiser Pieter Stewart says inviting Australian designers to show at this year's event will hopefully further strengthen Trans-Tasman relationships within the fashion industry. 'We now see many New Zealand designers successfully showing at Rosemount Australian Fashion Week (RAWF), so we hope this new initiative will support our Australian counterparts to achieve the same successes,' she says.
Tit for Tat
A large number of Kiwi designers already export their fashion collections to Australia and rely on RAFW to showcase their designs to buyers and media. Australian business now accounts for nearly 80% of all New Zealand fashion exports, and event organisers hope that Australian designers will recognise the same opportunity from the other side of the ditch, to grow their business and explore New Zealand as a new and exciting market.
Now in its eighth year Air New Zealand Fashion Week last year showcased 74 New Zealand designer collections and attracted more than 800 national and international buyers and media. In addition there were approximately 20,000 other invited guests over the four days. This year with the inclusion of Australian designers, event organisers hope to generate heightened interest from buyers, media and delegates.
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