Tuning in for hot news from TRENZ
28 May 2009
Travel media and operators not attending TRENZ 2009 - New Zealand’s largest international tourism event - will be able to keep up with the latest tourism news via a new internet blog accessed from this website.
While more than 260 travel trade representatives and 30 international media representatives - the largest contingent for several years - will attend the annual trade show, those who can’t make it can access information on daily blogs and interact through social media.
TRENZ (Tourism Rendezvous New Zealand) will be held in Auckland from 8 - 12 June 2009.
TRENZblog.com
News, comment and frequent updates, as well as interviews with travel professionals, key politicians, and Tourism New Zealand chief executive George Hickton will be available on the TRENZ blog.
Canadian journalist / editor Ruth Atherley will kick off the blog while visiting several of New Zealand’s key tourism destinations, including the West Coast, Queenstown and Auckland.
Once TRENZ is underway, Atherley will be blogging live from the event at the ASB showgrounds in Auckland.
Following proceedings will be as simple as clicking on the homepage banner at the top of this website, once the Tourism New Zealand TRENZblog.com is launched on 2 June.
Social media campaign
Blog readers are invited to ask questions, request interviews and share their stories of travel in New Zealand. Blog posts will include video interviews and photos of the conference.
It will also be possible to follow the TRENZblog social media campaign on Twitter and check out videos on YouTube. The blog will remain active for viewing until 30 June.
TRENZ 2009
Buyers from 28 countries including all New Zealand’s major visitor markets, China, USA, the United Kingdom, Australia and Japan will attend TRENZ 2009. Representatives from several emerging markets, including South America, have also registered.
Tourism Industry Association New Zealand (TIA) chief executive Tim Cossar says the 30 media representatives and 260 travel and tourism buyers will be one of the largest contingents to visit Auckland for several years.
"The buyers are all coming here to do business with the 270 leading New Zealand tourism operators taking part in TRENZ. Over the four days of the event, the buyers will be looking to negotiate agreements on accommodation, transport, tours and activities they can sell to their clients over the next two or three seasons," Cossar said.
"These buyers represent a significant proportion of international tourism business to New Zealand so they will have a considerable influence over the future of our industry during these challenging economic times."
Key media
The international media delegates will be gathering information on New Zealand for a wide variety of news and feature articles, tourism websites and guidebooks. Visiting media include representatives from Lonely Planet, Rough Guides, Australia’s ‘Getaway’ television programme and a variety of travel magazines.
"This is a great opportunity for our tourism industry to make direct contact with these publications, which can spread the message about the fantastic experiences New Zealand has to offer travellers to large global audiences," Cossar said.
Cost-effective show
For New Zealand tourism operators, TRENZ is a cost-effective opportunity to reach a large number of buyers and media in one place at one time, without having to travel overseas.
"Like many other sectors, the New Zealand tourism industry is feeling the impact of the global economic downturn, with predictions of a 10% drop in international visitors over the next few months.
"Now more than ever, we need to keep our share of voice in international markets strong and TRENZ, New Zealand’s flagship tourism trade show, is critical in helping us to make this happen," Cossar said.
Ruth Atherley’s TRENZ 09 blog
(live from 02.06.09)
Background information:
- Tourism contributes close to 10% of New Zealand’s gross domestic product (GDP).
- Tourism directly and indirectly employs nearly one in 10 New Zealanders (108,100 full time workers / a further 73,100 indirectly).
- Tourism in New Zealand is a $50 million per day industry.
- Tourism delivers NZ$24 million foreign exchange to the New Zealand economy daily.
- Domestic tourism in New Zealand contributes a further NZ$26 million in economic activity every day.
- Total tourism expenditure was NZ$20.1 billion for the year ended March 2007.
- International visitor expenditure accounted for $8.8 billion or 18.3% of New Zealand’s foreign exchange earnings.
More information:
TRENZ 2009
These topics may also be of interest to you
|
