Pamela Anderson to show at NZ Fashion Week
30 Jul 2009
Former Baywatch star Pamela Anderson will bring some beach chic to Air New Zealand Fashion Week (ANZFW) in Auckland next month (21 - 25 September 2009).
Set to present her new clothing range ‘Muse’, Anderson may even appear on the catwalk modelling one of her "eco animal-friendly" swimsuits.
The vegetarian-animal-rights-advocate has produced the ‘Muse’ range with co-designer Richie Rich, who’s also coming to Auckland. It is the first time a US designer label has shown at NZ Fashion Week.
MTV Asia and Discovery channel presenter and former model Denise Keller, cover star of high profile international magazines like Vogue, Elle, New Woman, Style, Harper’s Bazaar and Cleo, will also be at the event. Keller is said to be an avid fan of New Zealand designers.
Muse down under
The 'Muse' womenswear line - swimwear made of eco-friendly fabrics and animal and cruelty-free footwear - will be launched at New York Fashion Week in early September, before coming to the New Zealand event at Auckland’s Viaduct Harbour.
Anderson’s eco-friendly clothing was seen as a good fit with New Zealand, according to Miami publicist Brian Long.
Apart from the eco-friendly aspect, the range was more casual, he said.
"Fashion-wise New Zealand tends to be a little more casual than other places though the bathing suits might be a bit skimpy for the Kiwis," said Long.
Fashion industry challenge
It is hoped Denise Keller and Pamela Anderson’s presence at Air New Zealand Fashion Week will help boost the event’s profile.
While 2009 was considered a challenging year for the fashion industry, ANZFW organiser Pieter Stewart promises a full schedule for this year’s event.
"Along with the list of returning designers we’ve also selected a number of new designers, there are international designer shows and we’ve created new format shows which will make 2009 a year to remember," Stewart said.
Confirmed designers
A preliminary list of confirmed designers was announced this week (30.07.09) at Auckland’s Westin Hotel, the official hotel for Air New Zealand Fashion Week.
The designer list is likely to increase as more labels confirm their place before the full schedule of shows is released in early September.
For the second year running, Australian designers will attend the event. Names confirmed include Andrzej K pytel, House of EZIS, and Jill Crabb & Helen Miraudo of United Constructions.
Up-and-coming stars of the New Zealand and Australian fashion industry will feature in the GHD New Generation show. These eight designers will team up with media magazine partners to show segments within the group show.
‘Little black dress’
New event, the Diet Coke ‘Little Black Dress Show’ will feature a group showing of custom-made garments by five top New Zealand designers and five of Australia’s best.
The inaugural 'Miromoda Show' has also been added to the Fashion Week schedule. The show is a result of the Miromoda Fashion Design Awards held recently in Wellington, and will feature eight aspiring Māori fashion designers chosen to show from a group of 20 finalists.
‘The Viewing Room’ is another new 2009 feature. Directly after their show, each designer will deliver their collection to a designated space or viewing room, to give buyers and media the chance to see the garments up close and talk with the design teams one-on-one.
Fashion WEEKEND
Air New Zealand Fashion WEEKEND, planned to round-off fashion week, will kick off fashionably early at 6pm on 25 September. The party continues late into the night before a full day of entertainment for the public on 26 September.
Fashion WEEKEND includes a number of season preview shows and repeat collection showings by some of the country’s top designers, as well as Designer Selection shows of in-season fashion.
The New Zealand Herald Designer Garage Sale with bargains from some of the top names in fashion will wrap up the event.
More information:
Big Apple beckons NZ fashion designer
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