Kiwi drama wins digital Emmy Award
14 Apr 2010
An innovative Kiwi interactive web drama has won an international Emmy Award in Cannes.
The win for Reservoir Hill - an online-only series that played out in weekly episodes on the TVNZ Ondemand website - is a first for New Zealand in the International Digital Emmy Awards.
The show was up against other entries from Hong Kong, Brazil, Germany, Canada, Finland and the UK in the Children and Young People category.
International Academy of Television, Arts and Sciences president Bruce Paisner said the win was historical for New Zealand.
"This year’s winners have masterfully demonstrated how to enhance the viewers’ multi-platform experience," Paisner said.
Reservoir Hill was one of the most-viewed shows on TVNZ Ondemand during its eight-week run.
Reservoir Hill storyline
Reservoir Hill told the story of 16-year-old Beth Connolly, who was uprooted from her life in small-town rural New Zealand, and forced to move to a creepy new suburb after her parents had separated.
The show was filmed in Porirua, near Wellington - in New Zealand’s lower North Island.
Viewers were given a chance to influence the story through text messaging what they thought Beth should do in certain situations. Producers took suggestions on board for the following episode. There was also a chance to interact directly with Beth through her weekly video blogs and Bebo page.
Reservoir Hill is the brainchild of small Kiwi production company KHF Media. The Digital Emmy nomination and win were both firsts for New Zealand.
The prestigious awards ceremony was attended by more than 200 international executives from the television, broadband and mobile industries, and was hosted by US actor Jason Priestley.
Background: International Digital Emmy Awards
The International Digital Emmy Award show is hosted by the International Academy of Television, Arts and Sciences - a global organisation with members from more than 700 countries. The 2010 awards were presented in Cannes, France.
The awards are considered the world’s most prestigious digital event and usually feature a star-studded line-up of celebrity hosts and judges. The event recognises excellence in several categories including digital fiction, non-fiction, children and young People for cross-platform programming.
These topics may also be of interest to you
|
