RWC 2011 individual match tickets on sale
08 Sep 2010
The countdown is on ... from tomorrow (9.09.2010) there's only one year to go until Rugby World Cup 2011, and balloted sales for prized tickets are about to enter the second phase.
Rugby fans determined to attend the semi-finals or final games of Rugby World Cup 2011 are already be preparing for their last chance to enter the ballot for semi-finals and final games, which will open on Friday (10.09.2010).
More than 500,000 tickets sold during the Phase 1 ticketing, demonstrating the strong local and international interest.
Applications for the second phase of Rugby World Cup 2011 ticketing - individual match tickets - will be open for a four-week period on Friday September 10, according to tournament organiser Rugby New Zealand 2011 (RNZ 2011).
RNZ 2011 chief executive Martin Snedden has urged fans "to take advantage of this phase as it may well be their last chance to buy tickets until well into next year and also the last chance to enter the ballots for semi-finals and final tickets."
"We have already seen demand outstrip supply for some matches, and advise fans not to leave it too late and to apply during this second phase," Snedden said.
RWC individual tickets
Approximately 400,000 individual tickets will be made available in Phase 2 for all matches, except for the semi-finals and the final.
Similar to the first phase, fans may apply for tickets to matches of their choice. All applications have an equal chance of success.
"While tickets will be available for 45 matches, demand to date has been exceptionally strong for matches at Eden Park and the quarter-finals in Wellington and Christchurch," Snedden said.
"We expect that fewer than 2,000 tickets will be available for each quarter-final and the New Zealand v Tonga, New Zealand v France, England v Scotland, and Australia v Ireland matches at Eden Park.
"In addition most tickets within the lowest price category have been snapped up at Eden Park, Wellington and Christchurch."
Phase 1 ticketing
RNZ 2011 confirmed that overall sales targets were on track after 503,000 tickets worth NZ$76m were snapped up during the first phase which featured Team and Venue Pool Packs as well as tickets to quarter-finals and the bronze final.
"The initial demand for tickets has been very strong, both from fans in New Zealand and around the world, and bodes well for capacity crowds in 2011."
Approximately 100,000 or one fifth of tickets were purchased overseas, with fans from United Kingdom, Ireland, France, Australia and South Africa leading the way. Some 20,000 fans from 85 different countries were successful in their applications.
Rugby Travel & Hospitality, which manages the Official Travel and Hospitality programme, said tickets were in high demand.
"Our global network of Official Travel Agents responsible for selling a wide variety of travel packages to rugby fans from around the world are on track to sell more than 100,000 tickets through the travel programme to just over 30,000 overseas visitors," said Rugby Travel & Hospitality operations director David White.
Current sales indicate we’ll also bring a further 13,500 visitors to New Zealand through the official hospitality programme."
RNZ 2011 expects that orders through subsequent ticket phases, further purchase of Official Travel and Hospitality packages as well as expected arrivals of media, sponsors and officials will see these visitor numbers continue to rise over the next 12 months.
Phase 2 ticketing
The Phase 2 application period will run from Friday September 10 until Friday October 8. At that stage RNZ 2011 will process applications.
In the event that demand exceeds availability, applications will be randomly selected. Notification of the outcome of each application will be issued on or before 12 November.
RNZ 2011 expects to sell 1.45m of the 1.65m tickets available for sale. Of the 1.65m, Rugby World Cup Ltd currently retains 600,000 tickets for sponsors, teams, travel and hospitality.
All ticket prices for Phase 2 have been adjusted for New Zealand’s GST tax increase which comes into effect on 1 October.
Full details on the RWC 2011 Ticketing Programme:
Rugby World Cup 2011 Tickets Media Guide
Background: Rugby New Zealand 2011 Ltd
The New Zealand Rugby Union was selected as the Host Union for RWC 2011 by the International Rugby Board Council in November 2005.
Rugby New Zealand (RNZ) 2011 Ltd was established in June 2006, and is the organisation responsible for the planning and delivery of Rugby World Cup (RWC) 2011 in New Zealand on behalf of its shareholders, the New Zealand Rugby Union and the New Zealand Government.
Background: IRB Rugby World Cup
The IRB Rugby World Cup is the third largest sports event in the world. The inaugural tournament took place in 1987 and it is held every four years. In 2007 the sixth tournament was held in France and enjoyed a cumulative worldwide broadcast audience of more than 4 billion.
More information
Historic meeting heralds 2011 RWC
Quick guide to Rugby World Cup 2011
RWC 2011 match venues
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