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November 2012


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Made in Middle-earth: Wellington's Hobbit Artisan Market

12 Nov 2012

The Hobbit Artisan Market, Wellington
24 - 28 November, 2012

Wellington’s creative Hobbit artisans will be the star attractions at a five-day market in a central city park during The Hobbit: An Unexpected Journey world première celebrations.

With Wellington renamed as the Middle of Middle-earth for première week, The Hobbit Artisan Market will become The Shire - the place to find all things Middle-earth from Saturday 24 November until the end of the première on Wednesday 28 November.

Waitangi Park - between the waterfront and Courtenay Place’s red carpet precinct - will transform into a Hobbit-like market of stalls featuring local artists who have worked on The Hobbit Trilogy, activities and entertainment, and offering a unique attraction for visiting fans and local residents.

Creative industries
The Hobbit Artisan Market has been designed by Wellington City Council in partnership with businesses from local creative industries and will include prosthetic demonstrations, competitions and New Zealand food - Hobbit-style.

"We're very lucky to live and work with an incredibly talented and diverse range of artists and craftspeople here in Wellington," says Matt Dravitzki of Wingnut Films. "This is a wonderful opportunity for these artisans to showcase their work, beyond what the world is about to see on the screen."

Stalls will be open daily from midday until early evening, followed by outdoor evening screenings of the three films of The Lord Of The Rings trilogy.

Artisan showcase
Wellington Mayor Celia Wade-Brown says The Hobbit Artisan Market is a brilliant part of the lead-up to the worldwide première.

"With the city full of international media and visitors, in the days leading up to the première, The Hobbit Artisan Market will showcase extraordinary craft-skills and products to take home."

From glass blowers to leather workers, jewellers to sculptors, 30 artists will be displaying and selling their work at the market.

Activities and entertainment
The market is being promoted as a family-focused event with lots of free entertainment.

Programmed events include prosthetics demonstrations giving fans an insider’s view of how to become an Orc look-alike, competitions - including best-dressed Hobbit costume and apple bobbing - and, on the day of the première, there will be a free live feed of red carpet activities for those who want to see all the action.

The market will operate from 12 noon to 6pm daily with food stalls remaining open during the movies and red carpet screenings.

For more information, check out

Background: The Hobbit Trilogy

The Hobbit: An Unexpected Journey is the first in Peter Jackson's highly anticipated trilogy adapting the enduringly popular masterpiece The Hobbit, by J.R.R. Tolkien.

The screenplay for The Hobbit: An Unexpected Journey is by Fran Walsh, Philippa Boyens, Peter Jackson and Guillermo del Toro. Peter Jackson is also producing the film, together with Carolynne Cunningham, Zane Weiner and Fran Walsh. Executive producers are Alan Horn, Toby Emmerich, Ken Kamins and Carolyn Blackwood, with Philippa Boyens and Eileen Moran serving as co-producers.

The Hobbit: An Unexpected Journey and the second and third films of the trilogy are productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), with New Line managing production. Warner Bros. Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM.

The Hobbit: An Unexpected Journey will be released in New Zealand on 12 December 2012.

More information

The Hobbit Trilogy

Wellington, New Zealand

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Related Links
Other Sites
•  Middle of Middle-earth website
•  Hobbit Movies website
•  Stone Street Studios website
•  Park Road Post website
•  Peter Jackson’s 'The Hobbit' on Facebook
•  Weta Digital website
•  Weta Workshop website
•  Wellington NZ Tourism website


The Hobbit Artisan Market - click for more.
Wellington - concept drawing of The Hobbit Artisan Market

Wellington is 'the Middle of Middle-earth' - click for more.
Wellington is also known as 'The Middle of Middle-earth'


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