A New Zealand outdoor clothing company is supporting the country’s 100% Pure image with a novel marketing strategy that’s included the introduction of a ‘baa-code’.
New Zealand’s natural beauty, Māori cultural experiences, small towns and main tourist centres have earned high praise in The Lonely Planet’s new guidebook released today.
A major revegetation project at Cape Reinga, an ecological hotspot on the tip of New Zealand’s North Island, is returning the land to its natural state – seed by seed.
A New Zealand adventure company has overcome military interference to lead a team to conquer Mount Everest, the first New Zealanders to do so since the death of Sir Edmund Hillary in January.