Press Releases

A New Zealand outdoor clothing company is supporting the country’s 100% Pure image with a novel marketing strategy that’s included the introduction of a ‘baa-code’.

New Zealand’s bar-tailed godwits, the world’s longest non-stop flying birds, are back home two weeks before expected, signalling an early start to spring.

Lonely Planet will release its first dedicated guidebook to New Zealand’s adventure-packed South Island in April 2009.

New Zealand’s natural beauty, Māori cultural experiences, small towns and main tourist centres have earned high praise in The Lonely Planet’s new guidebook released today.

Kiwi skateboarder Rob Thomson has completed an epic solo skateboard journey through three continents that began in Switzerland and finished in Shanghai.

A major revegetation project at Cape Reinga, an ecological hotspot on the tip of New Zealand’s North Island, is returning the land to its natural state – seed by seed.

Fine Hawke’s Bay wines will definitely be on the menu for musical legend Lionel Richie when he headlines at next year’s Mission Estate Winery Concert (February 28, 2009).

Move over Mel, the New Zealand town of Masterton has shown the Flight of the Conchords fan base is far more extensive than is portrayed on the comedy duo’s award winning television series.

A nest of tuatara eggs discovered at Wellington’s world-first wildlife reserve – the Karori Sanctuary – has conservation staff in a state of expectant excitement.

Male tuatara could face a lonely future as global warming continues to affect New Zealand’s living dinosaurs.