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World of WearableArt


World of WearableArt

Described as 'Mardi Gras meets haute couture', New Zealand's Brancott Estate World of WearableArt (WOW) Awards Show is a unique creative event that has become a global phenomenon.


View more downloadable images of Events in Tourism New Zealand's Image Library.

Note: Media requests for WOW images are available on the official World of WearableArt website.

Taking art off the wall

From humble beginnings 20 years ago, the World of WearableArt was originally conceived by Nelson sculptor Suzy Moncrieff as part of a promotion for a rural art gallery.

Moncrieff devised the idea of taking art off the wall and adorning the human form, and since then the show has grown to become New Zealand's largest and most dynamic art event.


Chinese designers wow at NZ’s World of WearableArts

Chinese designers wow at NZ’s World of WearableArts

A talented young Shanghai-based design duo scooped four top awards – supreme, supreme runner-up, and two section awards – in New Zealand’s 2012 Brancott Estate World of WearableArt (WOW) Awards Show.

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Photo credit: Brancott Estate World of WearableArt Awards

Annual sell-out event

Now based across the water in New Zealand's 'creative capital' of Wellington, WOW is an annual sell out that attracts entries and an audience from all over the world.

More than 300 designers, and a cast and crew in excess of 400 are involved in a spectacular performance where fashion and art collide.

According to 2010 guest judge Mark D’Arcy - a New York-based creative arts and media expert - the Montana WOW Awards Show "makes Lady Gaga look like a librarian and has more originality and creativity per minute than any other show I’ve ever seen."

Brancott Estate World of WearableArt Awards

Brancott Estate World of WearableArt 2011 - staged in Wellington, New Zealand, there's no other show quite like this anywhere in the world.

2012 WOW Awards Show

The 24th World of WearableArt Awards featured 164 garments by 168 designers from New Zealand and around the world. International designers received 16 of the 35 awards, and there were entries from India, The Netherlands, China, United States, United Kingdom, Canada, The Philippines and Italy.

The 2012 grand finale was inspired by Sci-Fi, Flash Gordon, Barbarella and humorous B-grade 60s and 70s movies. The 12-show season was a sell-out.

Visitors to New Zealand can experience some of the World of WearableArt magic in a touring exhibition that is visiting museums around the country. The WOW exhibition includes award-winning and notable garments from past shows.
World of WearableArt 2010

A Bid For Freedom by Kate Hellyar, of Leeston, New Zealand. Commended in 2010 Mainfreight Duffy Books In Homes Children’s Section.