Hawke's Bay

Rugby is an integral part of being a Kiwi and Rugby World Cup 2011 is destined to turn New Zealand into a non-stop party zone called the REAL New Zealand Festival.

New Zealand's Pacific Rim cuisine draws inspiration from Europe, Asia and Polynesia.

Kiwis love the arts, and local and international artists living in or visiting New Zealand are often inspired by the country’s diverse natural landscapes, friendly people and unique Maori culture.

Take three major wine producing regions add gourmet food, a buzzing capital city, charming small town life and sparkling coastal waterways and you’ve got an unbeatable holiday experience.

New Zealand’s outdoor lifestyle, spectacular landscapes and varied terrain set the scene for some of the world’s best on and off-road cycling experiences.

New Zealand’s North Island offers a full range of cycling experiences for cyclists of all abilities – from vineyard doddles to high speed downhills for top of the game mountain bikers.

Napier’s unique Art Deco heritage sets the scene for a festival that recalls the hedonistic roar of the thirties jazz scene.

Rugby World Cup excitement is spreading as communities from the north to the south of New Zealand react enthusiastically to the announcement of team hosting venues for the 2011 event.

Passionate rugby fans and hospitable Kiwi hosts all over New Zealand are throwing down the Rugby World Cup 2011 welcome mat – nowhere more so than in the 24 communities that will officially host rugby teams.

New Zealand’s relaxed lifestyle resonates well with the theme often described as LOHAS: Lifestyles of Health and Sustainability.