Who We Are
Tourism New Zealand is New Zealand’s National Tourism Organisation, funded by the Government to promote New Zealand internationally as a tourism destination.
Tourism New Zealand is responsible for marketing ‘destination New Zealand’ offshore. This section details how we do this through the 100% Pure New Zealand global marketing campaign.
Tourism New Zealand has a strong commitment to partnering with the industry. Most of Tourism New Zealand’s activities take place in our key visitor source countries.
Located in 12 countries around the world, over 100 Tourism New Zealand staff work to ensure that the right information is in the right place at the right time.
In addition to this website, you may find some of the information at other Tourism New Zealand or related sites of interest.
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