Selling New Zealand Online

Tourism New Zealand is continually conducting research on the types of visitors who are coming to New Zealand and what they are looking for in their holiday. This information allows us to advise travel sellers on the best way to present New Zealand to ensure that their clients have the best possible experience in New Zealand.

Tourism New Zealand has developed a set of guidelines based on this research called "Making the Most of New Zealand". This guide is aimed to assist you in evaluating your print and online communications and provide you with suggestions on how to enhance your knowledge of New Zealand’s target market, the Interactive Traveller, and what they are looking for in a holiday.

As a result, you will be able to produce printed materials with maximum impact for your market.

Key areas covered in this guide are:

• New Zealand’s target market
• Motivations for choosing New Zealand
• Itinerary tips and drivers of satisfaction
• How to add stories to provide an emotional connection to travellers
• Qualmark - New Zealand’s official mark for quality tourism products
• Effective use of imagery.

See aside to download a copy of the guidelines.

Tourism New Zealand also provides a range of additional tools that can assist you when marketing and selling New Zealand online:

Image Library

Tourism New Zealand provides a great range of images available for you to use when promoting New Zealand online. These are easily downloadable via a simple online request process on our Image Library. Each image is accompanied by a caption or story to assist you in using the images appropriately. We also include the appropriate photographer credit on each image to ensure that all copyright requirements are met.

Promotional Videos - YouTube Pure New Zealand Channel

Tourism New Zealand offers promotional video content for you to embed into your own website. This content is free to use and is a great way to add motivational content to your website. From our 3 ½ minute Promotional DVD footage to mini documentaries on various New Zealand experiences there is a range of content to choose from. To view these videos and embed them into your website visit our 100% Pure New Zealand Youtube channel.

Web Services

Tourism New Zealand’s consumer website www.newzealand.com contains inspiring, up-to-date travel information about destinations, attractions, activities, and accommodations in New Zealand. Now much of this valuable content is available, on request, to approved users. It can be used to assist travel marketing, tour planning and staff education.

It means when you subscribe to our web services for content and we update our content, this automatically updates on your website. This means that you need to spend less time editing and updating your own website content and can be assured that your content is always accurate and written in a way that communicates effectively with New Zealand’s target market.

Tourism New Zealand content is supplied through a dynamic web service API. Our web services use open, Content available from Tourism New Zealand through our web service API includes:

• Town overviews
• Airports
• Seasonal Tips
• Scenic Highlights
• Driving Routes
• Events (where data sharing permitted)
• Travel Times & Distances
• Qualmark Rated Accommodation listings (where data sharing permitted)
• Qualmark Rated Activity listings (where data sharing permitted)
• Qualmark Transport listings (where data sharing permitted)
• Qualmark Rated Tour & Sightseeing Listings (where data sharing permitted)
• Travel Seller Listings (where data sharing permitted)
• i-Site listings (where data sharing permitted)

The following content is not available through a dynamic web service API, but may be supplied in other formats on request:

• About New Zealand
• Regional information
• National Parks
• Themed Highways
• Features.

If you would like to view our available methods and content you can query, visit our Developer Resources.

Contact us

If you are interested in using content from the Tourism New Zealand website through web services, please refer to the Web Services section on www.newzealand.com.