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Qualmark

What is Qualmark?

  • The official quality assurance system for the New Zealand tourism industry
  • Government backed and supported by Tourism New Zealand and the New Zealand Automobile Association
  • Is used to identify quality tourism product
  • Provides a star grading system for accommodation and quality endorsement system for other tourism businesses
  • Gives recognition for excellence in environmental business practice through Enviro Award logos
  • Is the world’s first accreditation system to include both quality and environmental assurance

Qualmark will assist you to:

  • Select product that suits your customer’s needs
  • Recommend products confidently to your customer, even if you have not experienced it
  • Sell product easily because customers recognise the importance of external quality assessment
  • Exceed customer expectations by including Qualmark Quality and 'Enviro' assured products in your itineraries
  • Book or buy with confidence on behalf of your customer
  • Be certain product is meeting legal requirements

What goes into achieving Qualmark accreditation?

  • Qualmark assessments are completed once a year by business experts at the location of the business.
  • Assessments take from 3 hours to a day to complete.
  • The system is based on providing standards for quality tourism experiences in New Zealand. This includes assessment in:
    • Customer service
    • Standard of facilities
    • Overall business operations
    • Environmental business practices
    • General safety
  • The assessment checks that the business has met the necessary legal, insurance and health and safety requirements.
  • The system is regularly reviewed to ensure it adapts to changing industry standards and customer expectations.

If a Qualmark business does not meet accepted quality standards the business can be withdrawn from the system.

You can contact Qualmark directly if you would like to comment about a Qualmark business:

Qualmark New Zealand Ltd
147 Victoria Street West
Auckland
New Zealand

Telephone: + 64 9 377 2130
Fax: + 64 9 377 2132
enquiries@qualmark.co.nz
www.qualmark.co.nz







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