Understanding Qualmark
The Qualmark system is made up of:
- Star grading and Exclusive - for accommodation and venues
- Endorsement - for activities, transport, visitor services and tour operators.
- 'Enviro' rating - for recognition of high performers in environmental practice (Qualmark Green)
1. Star grading:
The grading system is broken into eight categories each with its own criteria. These include:
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1. BackpackersIncludes budget "shared" accommodation in a hostel, lodge or 'hotels' |
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2. Guest and HostedIncorporates bed & breakfasts, farm and home stays, guesthouses, boutique lodges, inns, country hotels and similar establishments providing "home-like" or "character" accommodation. |
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3. Holiday HomeIncludes serviced holiday cottages to luxurious lodges. |
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4. Holiday ParkIncludes camping grounds and motor camps. All properties provide communal kitchens, toilets, showers and laundries. |
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5. HotelIncludes properties with at least one licensed bar and restaurant, on the premises or adjacent, with charge back facilities. |
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6. Self Contained and ServicedIncludes motels, motor lodges, serviced apartments and serviced holiday cottages. All properties include at least tea and coffee-making facilities and a private ensuite. Frequently, cooking facilities are provided for guests. |
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7. Student AccommodationIncludes tertiary-level student accommodation provided by universities, polytechnics and other alternative tertiary education providers. |
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8. VenuesIncludes free standing convention centres, event centres, performing arts venues, sports stadiums, municipal halls, indoor arenas and other entertainment or meeting venues. |
Exclusive
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The Exclusive category is for luxury accommodation and does not have a star grade. Exclusive properties must first achieve a five star grade with a 95% or better score within the Hotel, Self Contained and Serviced or Guest Hosted assessment criteria. They then must meet additional requirements. This category includes intimate, exclusive and highly individual establishments that offer the finest of locations, facilities, activities and service. They range from destination retreats offering golf, fishing, food and wine or wilderness adventures, to stylish hotels and secluded beach or river front villas. They are escapes from the norm, with incomparable locations, admirably discreet staff, faultless service and outstanding activities and excursions. There are only a small number of properties that are eligible for this 'best of the best' category. |
2. Endorsement
Qualmark endorsement is applied across five categories:
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TransportFrom rental car companies to limousine hire, taxis, ferries, airport shuttles and coaches, if you want your clients to get from A to B, then check out the Qualmark range of visitor transport operators so you can book and buy with confidence. |
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ActivitiesWhether your clients want to have an adventure, get to know the real New Zealand, or simply relax and look around, you'll find some of New Zealand's best tourism experiences are Qualmark endorsed visitor activities. Visitor activities include charter boats, sea kayaks, horse treks, flightseeing, leading attractions, museums, cultural experiences, wine tours and many more. |
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Visitor servicesAll Qualmark endorsed visitor services have been assessed as trustworthy and professional - your client's guarantee of a successful visitor experience. Visitor Services includes many gift shops throughout New Zealand, including those which deal in genuine, authentic New Zealand made product. |
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Visitor information centresQualmark endorsed visitor information centres have met our tough quality standards - ensuring bookings and information provided meets visitor needs, expectations and budget. |
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Tour operatorsLook for this Qualmark logo for assurance that a tour operator measures up to the standards required by New Zealand tourism’s official quality mark. |
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3. 'Enviro' rating
All Qualmark businesses are assessed on environmental practices and businesses that perform to a high standard in this area can display a Qualmark Green ‘Enviro’ logo. Click here for more information on Qualmark Green.
- Qualmark Green includes assessment in areas of waste management, energy efficiency, water use, environmental conservation and community support.
- If a property scores well in this area they can apply to display a Qualmark Green ‘Enviro’ logo. Depending on the number of environmental business practices (variety and amount), one of the three green ‘Enviro’ logos is awarded; ‘Enviro-Gold’, ‘Enviro-Silver’ or ‘Enviro-Bronze’.
For out more about Qualmark Green on this website or visit www.qualmark.co.nz.
Qualmark New Zealand Ltd
147 Victoria Street West
Auckland 1010
New Zealand
Telephone: + 64 9 377 2130
Fax: + 64 9 377 2132
enquiries@qualmark.co.nz
www.qualmark.co.nz

















