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Tourism New Zealand's Trade Website

Resources for travel sellers who sell New Zealand

Marketing Toolbox

Welcome to the Rugby Zone

If you have clients who want to travel to New Zealand for Rugby World Cup 2011, we can help. The Rugby Zone is a one-stop-shop to put you in touch with the right people to sell tickets and itineraries to your clients.

If you are a Rugby World Cup "Official Travel Agent" then the Rugby Zone will provide you with a range of tools to develop itineraries specifically suited to the Rugby World Cup tournament schedule.

The Rugby World Cup

The Rugby World Cup is the fifth largest sporting event in the world and is held every 4 years. New Zealand's successful bid to host the 2011 tournament was built around the theme that the Tournament would be hosted in New Zealand's "Stadium of Four Million" and that it would be an "ALL RUGBY" experience for everyone involved.

The pool games will be grouped into 4 groups of 5 teams, playing in 12 centres throughout New Zealand. The quarter-finals will be played in Auckland and Wellington, with the semi-finals and the Final held in Auckland. For a full match schedule, click here.

How Can We Help?

If you have clients who are travelling to New Zealand to be part of the Rugby World Cup 2011 then you’ve come to the right place.

You can:

  • Select Training Tools for tools to find out more about the regions of New Zealand. There are presentations which give you a general overview of where the games are being played, what there is to do in those regions, plus DVDs to provide you with useful information such as border controls and biosecurity.
  • Select Itinerary Tools to look at our product suggestions for cities in which games are being played and regional product suggestions for taking your clients outside the game cities. You can link these city and regional product suggestions to build a truly outstanding New Zealand itinerary for your clients.
  • Select The Festival and Useful Resources to find out about the Festival New Zealand is running during the Rugby World Cup 2011.
  • Use the Industry Guidebook section of this website. Select a destination and find out how clients can get there and what they can do. Use the search function to find accommodation, transport and activities. You can also use the Guidebook to tailor itineraries to cater for special interests such as golf and fishing.
  • Select Key Contacts to put you in touch with Tourism New Zealand staff for assistance, or any of the Regional Tourism Organisations who can answer any of your questions on their specific region.

Other Resources

Tourism New Zealand has a selection of brochure, poster and video resources for the tourism industry to use. This material reinforces the 100% Pure New Zealand campaign and can be downloaded here. If we have a postal service in your country, you can order the resources to be sent to you in hard copy.

We also have rugby related images that you can use from our Image Library. They are located in the Featured Image Collections.

You or your clients can go to the Rugby Feature on Tourism New Zealand’s consumer website to get more itinerary ideas as well as rugby news and information.


Rugby World Cup News

RWC 2011 Travel Agents Announced


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