Working with Us

Tourism New Zealand works with the travel industry at home, and in our key markets, to maximise opportunities for New Zealand tourism, and we have a strong commitment to partnering with the international industry. This section provides information on the ways you can make the most out of working with us:

Work with Our Campaigns

In our offshore markets (and New Zealand), we participate in, or provide a number of training, product development and promotional activities, including:

• Travel seller training - online, in-house and as part of events such as Kiwi Link
• Consumer events in your market
• Research
• Trade shows
• Media support
• New Zealand 100% Pure You campaign (in market)

Check out How to Leverage Activity in Your Market for more >

Our Brand

We launched the 100% Pure campaign in 1999, refocusing it's marketing strategy towards developing a global brand for New Zealand. Click on the link to find out more Brand New Zealand, how the 100% Pure You Campaign has developed and New Zealand's ideal visitor.

Read more about our campaign and corporate brands >

List Your Travel Business on www.newzealand.com

Our consumer and trade websites are visited by millions of potential clients every month.

Find out if you can list your tourism product, travel business or travel deal on our websites.

Find out more >

Approved Destination Status: China Tour Operators Code of Conduct

We administer the ADS China Tour Group Operator Code of Conduct, which helps ensure that trips made by Chinese nationals to New Zealand are a success. We provide information for and about Inbound Tour Operators hosting Chinese nationals, and a feedback service for Chinese visitors.

Read more about the Code of Conduct, and review the Register >

Use our Information

• Feed product and regional information directly into your website using our web service feed
• Provide quality information to your clients, simply by linking to www.newzealand.com using our link button to provide your clients with direct access to destination New Zealand travel information.

i-SITE Visitor Information Centres

i-SITEs are New Zealand’s official visitor information centres. They service most towns across New Zealand helping visitors with bookings and information on transport, accommodation and activities in the area. Find your client’s nearest i-SITEs.

Qualmark

Sell product with confidence. Qualmark is the official quality assurance system for the New Zealand tourism industry and is used to identify quality tourism product. Visit our Qualmark section for more details and search within our Industry Guidebook section to find Qualmark accredited products. If you are a New Zealand product operator visit the Qualmark website (www.qualmark.co.nz) for information on how to obtain the Qualmark quality mark.

Contact your nearest Tourism New Zealand office for more information on how we can work together.

Partnership Marketing

Partnership marketing offers travel sellers an opportunity to market their product under the New Zealand 100% Pure You campaign umbrella - especially with direct incentives that link back to our campaign message. You can find more information on our campaigns on our Campaign Schedule page.