What Tourism New Zealand Offers
In addition to marketing New Zealand through the 100% Pure New Zealand campaign, a range of marketing material is produced by Tourism New Zealand to help travel sellers promote destination New Zealand.
Tourism New Zealand continually researches visitor statistics and satisfaction levels and from this knowledge has developed a "Product Auditing Tool," to assist travel sellers assess the effectiveness of their print and online communications.
Tourism New Zealand's International Media Programme provides information, contacts, images, video material and itinerary advice for international media reporting on New Zealand or planning a visit. Resources include a dedicated website for international media and broadcast professionals with press releases, story angles and backgrounders, grouped by topic.
Tourism New Zealand launched the 100% Pure campaign in 1999, refocusing it's marketing strategy towards developing a global brand for New Zealand. Find out more Brand New Zealand, how the 100% Pure Campaign has developed and New Zealand's ideal visitor here.
Find out what marketing materials you can order online, including maps, motivators and posters.
Our Image Library website is a free resource of images developed by Tourism New Zealand for use in projects promoting New Zealand as a visitor destination.
Material for Download
As you work through the training modules and other sections of this website, you will come across a variety of documents that you can download at no cost, from maps (found in the modules and destinations sections) through to brochures such as the 100% Pure brochure on our consumer website NewZealand.com.
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