Research for the Travel Trade

Research and Statistics

Research is undertaken on a regular basis to keep up to date with the wants, needs and behaviours of Interactive Travellers. This information assists in creating an understanding of the types of holidays Interactive Travellers want, the types of experiences they look for and what it is about certain experiences that ensures they have a superb holiday. It also helps to understand information sources Interactive Travellers use in relation to travel and the amount of pre planning and booking they do are also explored.

The following research is available for travel sellers seeking in-depth tourism information about New Zealand.

Research and data available on Tourism New Zealand's corporate website www.tourismnewzealand.com

• Consumer Needs and Information

Find out about the needs and aspirations consumers seek to fulfil by travel. Read more Click here

• Market Intelligence

The market specific guides contain comprehensive information and analysis about market conditions, tourism trends, distribution systems and Tourism New Zealand target markets. Read more Click here

• The Visitor Arrivals

This section - provides monthly statistics on the number of short-term visitors to New Zealand, including breakdowns of purpose of visit, intended length of stay, country of origin, age and gender for key markets. Click here

• Market Guides

These provide key information on international visitor behaviour in New Zealand. Find out where New Zealand's visitors go, how they get there, types of accommodation used, activities participated in and amount spent on their visit. Click here

Research and data available on the Tourism Research Council website www.trcnz.govt.nz

The home of New Zealand's official tourism data set.  This site provides free access to all of the government's core tourism statistics and information, including:

• International Visitors Survey (IVS)

The Commercial Accommodation Monitor (CAM) - measures the number of establishments, capacity, nights spent, occupancy rates and origin of visitors.

• The Tourism Satellite Account (TSA)

Provides an official measure of the impact of tourism on the New Zealand economy.

• Tourism Leading Indicators Monitor

Examines current trends in tourism demand and supply.  Updated monthly with key indicators for inbound tourism, outbound tourism, domestic tourism, commercial accommodation and visitor expenditure.

• Forecast New Zealand Outbound and Domestic Travel

Forecasts travel by New Zealanders overseas and domestically within New Zealand through to 2008.  Includes breakdowns of departures by international destinations and purpose of travel.

• Forecast Tourism to New Zealand Regions

Forecasts travel by international and domestic visitors to New Zealand Regions through to 2008.  Includes visitor numbers, days and expenditure by New Zealand region.

• Forecast International Visitor Length of Stay and Spend

Forecasts length of stay and expenditure by international visitors through to 2008.  Includes total expenditure and spend per visitor by region of origin.

• Forecast International Visitor Arrivals

Forecasts international visitor arrivals to New Zealand through to 2008.  Includes arrivals breakdown by country of origin and purpose of visit.

Research and data available on the New Zealand Department of Statistics site
www.stats.govt.nz/tourism

Detailed tourism related data provided by New Zealand's official statistical agency, including International Visitor Arrivals, the Commercial Accommodation Monitor and the Tourism Satellite Account.