Explore New Zealand Programme

About The Programme

At Tourism New Zealand our mission is to motivate travellers to come now, do more and send others.

To help achieve that goal we have put together Explore New Zealand - a discount programme for travel sellers and media. Tourism New Zealand believes that if you have first hand knowledge of New Zealand, you will be better able to help your clients plan their New Zealand holidays.

New Zealand's tourism operators in Explore New Zealand offer you very special discounted offers - making it easy and inexpensive for you to experience 100% Pure New Zealand.

To use the discounts, you need to apply for the Explore Card as described below.

Note for international media

Tourism New Zealand's International Media Programme supports international media interest in New Zealand.

For more information on the International Media Programme, including New Zealand news and media resources, visit our media website www.media.newzealand.com.

Who Can Apply for an Explore Card?

If you're a frontline travel seller or you have been commissioned to produce written or media material on New Zealand, you may be entitled to use the discounts in this publication.

Explore New Zealand cards may be issued to:

• Frontline travel sellers that are currently selling New Zealand as a destination
• Product planners, managers and other key decision makers who can increase New Zealand's profile and visitor numbers
• International travel writers or individuals in media with a written commission to profile New Zealand
• Bloggers (not open to New Zealand bloggers). Click here to see the criteria for bloggers.

You should allow at least three weeks for your application to be processed and the explore accreditation card to be returned to you by post. If you are going to other destinations before arriving in New Zealand, please ensure you apply for your card at least three weeks before leaving home. We will need two of your business cards too, which will be used to create your Explore New Zealand Card - so make sure you post these to us along with a note explaining that you have applied for the Programme. Alternatively, you can email a scan of your business card and send it to your nearest Tourism New Zealand office.

Once your application is approved you’ll be able to view Explore offers from your login to this website. Please note that these deals can only be viewed up to just after you leave New Zealand.

Click here for information on how to apply