Objectives of this module
- Explain the key selling points of the Auckland/Northland regions.
- Build an itinerary including key highlights of the regions.
- Identify the key tourism centres in these regions.
- Link these regions with other parts of New Zealand.
- Significant national historical sites.
- An aquatic playground: safe harbours, islands, and accessibility to extensive picturesque coastline.
- Indulgence: wine areas, gourmet food, world class golf courses and luxury lodges.
- The native Kauri tree: New Zealand’s giant of the forest.
- Main centres - Auckland and Whangarei.
- Paihia is the main tourism centre in Northland.
- The drive between Auckland and Paihia takes approximately 3.5 hours
Key selling points
Only 7% of the original native Kauri growing in New Zealand have survived human inhabitation. Firstly the Maori used their timber for boat building, carving and housing and their gum for starting fires and chewing (after it had been soaked in water and mixed with the milk of the puha plant).
The arrival of European settlers last century saw the decimation of these magnificent forests. It was soon realised that the trunks of young kauri were ideal for ships' masts and spars and settlers discovered the unsurpassed quality for building.
The gum from the Kauri tree also became essential in the manufacture of varnishes. Gum was collected through digging and fossicking in treetops, or, more drastically, by bleeding live trees.
Working through the Module
The module should take you approximately 3 hours. Suggested timings have been recommended for each of the sections.
Look out for important points, listed below, as you read through the module:
||Tasks that you can do as you work through the module to increase your knowledge. These are highly recommended, as they will help you successfully complete the module test.|
||Information that will help you up-sell product and demonstrate to your client that you are an expert in selling New Zealand.|
||Highlights within the regions|
The suggested task is designed to test your learning and reinforce your skills.
As you work through the module use the information you gather to build an itinerary using the following criteria.
Mode of transport: Rental car
Time available - land: 5-7 days
Starting point: Auckland
Ending point: Auckland
Client Profile: A brother and sister in their late 20’s travelling to New Zealand for a family wedding in Auckland. They have several weeks holiday after the wedding and want to begin their journey following the Twin Coast Discovery touring route to and from Auckland. They are both active and want to make the most of the coastal locations they are visiting.
Take into consideration, travel times between centres and include suggested activities and attractions that fit your clients’ profiles. When you have completed the itinerary check Section Four to see how your itinerary compares or go onto the Tourism New Zealand website to look at suggested itineraries in their Driving Routes section.
Use this module, websites, and any other resources you have in your workplace to include as much pre-bookable product as you can.
There will be references to the Tourism New Zealand website in this document - newzealand.com and regional websites. Take time to get familiar with these websites, as they are a vital source of information:
Sections within the Module
There are five sections to this module:
Annual Events: Events can be used to add value to a trip to New Zealand or alternatively a starting point for a holiday.
You must submit this to successfully complete the module.
© Tourism New Zealand 2006. All rights reserved.
This material is provided for the purpose of educating and training tourism industry professionals only. This material may not be used, copied, distributed or otherwise reproduced for any other purpose without Tourism New Zealand’s express written consent. Please contact us directly by email at firstname.lastname@example.org if you would like to request our permission to use this material in your business. We will consider all such requests on a case by case basis.
Any prices are provided as an indication only and these are subject to change. Operator listings are provided as a guide and the list is not exhaustive. Check newzealand.com for more tourism operators. Operator names are provided in these modules for information only and should not be considered as an official recommendation or endorsement.