Change

Welcome to the Tourism New Zealand Trade Resource Website

To help ensure we provide you the most relevant information for your region, please select your market below

Choose your market:

or

Tourism New Zealand's Trade Website

Resources for travel sellers who sell New Zealand

 PRINT MODULE

How to Sell Food & Wine Experiences

Module Overview

Aim:

  • To increase your knowledge of New Zealand's unique food and wine experiences
  • To increase your knowledge of New Zealand as a holiday destination
  • To help you increase the profitability of your New Zealand bookings

Objectives:



By the end of this module you should be able to:
  • Be able to explain to your clients why New Zealand offers world-class food and wine experiences
  • Put together an itinerary that includes distinctively New Zealand flavours and contrasts in regional food and wine experiences
  • Know where to find further information about New Zealand's food and wine experiences.

Working through this module:



This module should take no longer than 2.5 hours to complete.

Look out for important points below, as you work through this module

module overview graphic


Tasks that you can do as you work through the module to increase your knowledge. These are highly recommended, as they will help you successfully complete the module test.






graphic for overview page


Information that will help you up-sell product and demonstrate to your client that you are an expert in selling New Zealand.

Also watch out for our new "must try" items which will point you to a taste experience that is totally unique to New Zealand:

Short Description

Websites

There will be references to the Tourism New Zealand consumer website in this document www.newzealand.com and other relevant websites. Take time to get familiar with these websites, as they are a vital source of information.

Other Tourism New Zealand websites which may be useful are:

International Media website - includes story ideas, media kits, press releases and features.

Image Library website - An online image library for international media and travel trade to use to promote New Zealand as a visitor destination.

Sections within the Module:

There are five sections to this module

Section 1:

New Zealand is recognised as an environment that can grow a wide range of fresh produce and unique indigenous food products - tender meat, full-flavoured dairy products, succulent seafood, seasonal fruit and vegetables, organic produce and internationally awarded world-class wine. This section will give you an overview of some of these foods and wines.

Section 2:

An overview of the North Island featuring regional wine and food specialisation, including wine trails, recommended regional tastings, farmers' markets, pre-bookable vineyard retreats and culinary schools.

Section 3:

An overview of the South Island featuring regional wine and food specialisation, including wine trails, recommended regional tastings, farmers' markets, pre-bookable vineyard retreats and culinary schools.

Section 4:

  • Annual food and wine festivals and speciality food events
  • Food and wine trails
  • Compulsory Task - the compulsory task is designed to test your learning and reinforce your skills. You will be required to incorporate food and wine products into sample itineraries provided.

Module Test:

A short test you must submit to successfully complete this module

Page top





Direct your food and wine loving clients to the Food and Wine features on our consumer website for a range of feature articles, discovering the flavours of New Zealand's cuisine, fine wines, as well as stunning scenery.










    New Zealand Customs controls have zero tolerance on food items brought into the country. These tight restrictions are in place to protect the agricultural and horticultural industries that are vital to New Zealand's economy.


    Homesick clients can easily get a taste of the familiar while holidaying in New Zealand - Indian, Malaysian, Chinese, Thai, Japanese and Italian food are all popular in New Zealand too.