Tourism New Zealand's Trade Website

Objectives of this module

• Explain the key selling points of the Pacific Coast Highway
• Build an itinerary including key highlights of the regions.
• Identify the key tourism centres in these regions.
• Link the Pacific Coast Highway with other parts of New Zealand.

Key selling points

• Pacific Coast Highway touring route: a 420 kilometre journey with the ocean almost always a constant companion.
• Marine activities: accessibility to offshore islands, coastal walkways, diving experiences, surfing, sailing and bathing at white sandy beaches.
• Local cuisine: from the sea, orchards and vineyards.
• Napier’s high concentration of boutique art deco buildings.
• Significant Maori and early European history.

Story

Captain James Cook arrived on the Endeavour off the East Coast of New Zealand in October 1769, where Nicholas Young was the first on board to sight the coastal hills. Local folklore tells that the Maori of the time perceived the 'Endeavour' as an enormous bird with wings of great size and beauty. Cook and his party made their historic landing just to the east of the Turanganui River mouth. He and some of his men crossed the river and walked along Waikanae Stream. Cook weighed anchor on 12 October and the Endeavour sailed from Poverty Bay, so-named by Cook ‘...as it afforded us no one thing we wanted.’

Quick overview

• Main centres - Thames, Tauranga, Whakatane, Gisborne and Napier.
• Auckland is starting point for the Pacific Coast Highway. In Napier it converges with the Thermal Explorer.
• Return to Auckland via Thermal Explorer from Napier.

Working through the Module

The module should take you approximately 3 hours. Suggested timings have been recommended for each of the sections.

Look out for important points, listed below, as you read through the module:

		Tasks that you can do as you work through the module to increase your knowledge. These are highly recommended, as they will help you successfully complete the module test.
		Information that will help you up-sell product and demonstrate to your client that you are an expert in selling New Zealand.
		Highlights within the regions

Suggested Task

The suggested task is designed to test your learning and reinforce your skills.

As you work through the module use the information you gather to build an itinerary using the following criteria.

Mode of transport: Motorhome
Time available - land: Six days
Starting point: Auckland
Ending point: Napier

Client Profile: An active couple in their 30’s. They love the outdoors and particularly enjoy being near the coast. They want a holiday where they can drive along the coastline, camping close to the sea and enjoying the locally grown/harvested produce.

Take into consideration, travel times between centres and include suggested activities and attractions that fit your clients’ profiles. When you have completed the itinerary, check Section Four to see how your itinerary compares or go onto the Tourism New Zealand website to look at suggested itineraries in the Driving Routes section.

Use this module, websites, and any other resources you have in your workplace to include as much pre-bookable product as you can.

Websites

There will be references to the Tourism New Zealand website in this document - newzealand.com and regional websites. Take time to get familiar with these websites, as they are a vital source of information:

Sections within the Module

There are five sections to this module:

Section 1:
Coromandel and Bay of Plenty

Section 2:
Eastland and Hawke’s Bay

Section 3:
Annual Events: Events can be used to add value to a trip to New Zealand or alternatively a starting point for a holiday.

Section 4:
Suggested itineraries

Section 5:
Short Test

You must submit this to successfully complete the module.