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Couple Announce Engagement in Mobile Studio
A young British couple on holiday in New Zealand have just used Tourism New Zealand’s ‘Have Your Say’ mobile film studio to announce their engagement to friends and family back home.
Kate Mills and Stuart Evans from Sheffield, South Yorkshire, broke the big news via a video diary yesterday, which was posted immediately to Tourism New Zealand’s ‘Have Your Say’ YouTube channel, as well as the couple’s Facebook pages. Watch it here at http://nz.youtube.com/watch?v=XLX-PHQ2dEI.
Stuart says, "we thought it was the perfect way to let our loved ones know in person about our special news".
Tourism New Zealand Chief Executive George Hickton says the mobile studio is designed to capture the personal experiences of tourists in New Zealand and share them with a wider audience.
"So it’s fantastic to have this couple choose to use our studio as a way of telling their friends and family back home that they are engaged."
The mobile studio was in Rotorua and Tauranga this week, in the third week of a nationwide tour that will visit around 40 New Zealand towns.
It is the next phase in Tourism New Zealand’s ‘What Do You Say UK?’ marketing campaign, which launched in the UK last September.
Over 220 videos have been recorded by travellers from Australia, the US, UK, Japan, Germany, Canada and beyond, with some videos being viewed over 250 times.
The mobile studio has already visited Auckland, Northland and the Coromandel. After Rotorua, it will visit Eastland this weekend, before arriving in Napier next Wednesday.
Tourism New Zealand is working closely with regional tourism organisations as the mobile studio makes its way around the country. The Hawkes Bay region will be showing its support with a ticker tape parade and other festivities when the studio visits Napier and Hastings next week.
With international visitor numbers expected to be down by 10 per cent this summer, it is hoped the initiative will help keep New Zealand’s profile high in the UK, New Zealand’s second largest tourist market.
Tourism New Zealand Chief Executive George Hickton says the initiative is a cost-effective way to reach consumers and capture the value of personal recommendations.
"These days people from all walks of life are using social media to connect with people back home while they are travelling, making it a very effective way of communicating with a wide audience.
