Participate in Campaign Activity

via the Tourism Business Database

newzealand.com and deal performance

Over 383,000 New Zealanders, and more than 236,000 Australians have visited newzeland.com in the last month to find travel inspiration and experiences. 

To give your business the opportunity to leverage Domestic and Australia Tourism New Zealand campaign activity, submit relevant and appealing deals and products that are closely aligned to the campaign messaging and audience. 

Why should operators take up this opportunity?

  • Receive high quality referrals to your business website for free, as a result of showcasing more relevant and compelling deals and products to consumers.
  • Gain media exposure in New Zealand - Any deal/package loaded to newzealand.com by your business could be selected by a Domestic partner such as NZME, or feature within a Domestic campaign or customer newsletter during the campaign period. Your business will only be selected to feature if they are a Qualmark member, and if the deal or experience is aligned to a media partner’s activity or to the campaign. For example, if NZME are building a wildlife themed article, businesses that offer wildlife experiences will be selected. 


How to submit a campaign deal

Go to your business in Tourism New Zealand’s Tourism Business Database(opens in new window).

Click on Deals in the top navigation and Add a new deal

If you have more than one business you will need to select which business the listing is for and then the product listing it is for. From there, select the market language, deal type and deal details.

Important notes: 

  • Please curate a new deal aligned to the Domestic and Australia campaign messaging and approach.
  • There are slightly different steps for creating deals in the Tourism Business Database for the current Domestic and Australia market activity. Please read the information below in detail.
  • For more detailed information on uploading deals and products across all markets please review the Tourism Business Database user guides(opens in new window).


Frequently asked questions

To help with loading deals here are some frequently asked questions.

Do I have to feature an offer for the full duration of a campaign?  

No, as with any deal uploaded to newzealand.com (via the Tourism Business Database (TBD)), operators decide the offer time-period.  For you to maximise the impact of your campaign deal, we recommend that you upload the deal for the full campaign period. 

 

What type of deal could be most effective? 

Tourism New Zealand has found that visitors to newzealand.com click through to some types of deals more than others. The deals by type are listed in order of best performance below:  

  1. Percentage off 
  2. Price point   
  3. Save amount 
  4. Free 
  5. More for less

You are welcome to develop an appealing deal with another tourism business in your region and create a package deal.  For example, a combined accommodation and activity offer. This can be submitted for each participating business in the TBD.

 

How many deals can be submitted? 

You can submit up to five deals per TNZ campaign.  This is to be fair to smaller businesses, in display on newzealand.com  Smaller businesses generally submit one or two deals.

A new campaign opportunity will be offered every quarter so that allows you up to 20 campaign deals a year.

There is no limit on the number of general deals that can be submitted. Select "none" in the campaign drop down menu in this case.  However, deals need to be distinct from each other.

The limit of five deals per campaign also applies to national accommodation, activity and tour companies.

 

Will previously uploaded deals show for a campaign on newzealand.com? 

There are two types of deals:

   1. Campaign deals

   2. Non campaign-specific deals

For #1, please submit new and relevant deals to each campaign. Please make sure you select the relevant campaign in the drop-down box in the Tourism Business Database (shown only once New Zealand or Australia markets are selected).  If you have submitted a deal for a campaign that is currently live e.g. the Winter campaign, these deals will remain until the deal end date.

For #2, if you have other, non-campaign specific deals, please upload without a campaign selected and they will show in appropriate areas of newzealand.com.

 

Which image will show for the campaign deal? 

Please choose an image that showcases your deal as best as possible.

By default, the first image of your product listing will display on the campaign deal. However, if this is not preferred, you may upload a different image during the deal submission process.

Please submit an image without text or a logo on the image as these can be cropped when deals are viewed at different desktop and mobile device sizes.

 

Will the deal feature on other websites (e.g. RTOs) via the Tourism Business Database API? 

A significant number of New Zealand Regional Tourism Organisations (RTOs) have an API Agreement with Tourism New Zealand to syndicate Tourism Business Database listings and deliver them to their own websites.

Some of these also publish the deals in addition to listings. Any campaign deal will appear among other current deals on the RTO sites unless the RTO and a 3rd party has excluded them.  

 


Campaign activity

Tourism New Zealand will be directing highly engaged travellers to newzealand.com as part of the If You Seek brand campaign. We encourage you to participate in current and upcoming marketing activity, targeting those who seek more through extraordinary travel by submitting a deal(s) to:

Domestic & Australia - Summer marketing activity

Tourism New Zealand is launching summer marketing activity in both New Zealand and Australia, and you can submit one deal to participate in both markets' activity.

Both markets will be targeting key demographics and mindsets that are considering travel this summer.

To participate in both of these markets, you are invited to submit a summer deal, dated from 1 November - 26 February to the Tourism Business Database.

How to load a summer deal to newzealand.com for both markets

Go to your Business in the Tourism Business Database. Click on Manage Business, then Manage Product Listing and Add a new deal.

Tick the New Zealand and Australia market boxes. Under the specific campaign drop down menu, choose 'Domestic & Australia: Summer (November to February)'.

How to load summer campaign packages

The summer marketing activity targets both the New Zealand and Australia markets. To submit a more generic deal, relevant to long-laul markets, please review the Tourism Business Database user guides(opens in new window).

Important note on currencies for deals

Deals for New Zealand based operators are usually in NZD currency. However, you do have the option of creating deals in AUD to better suit this audience.

If you would like to add a deal specifically for the Australian market with an AUD price, please submit two separate deals, one with only the Australia tick box selected as the market to enable the AUD option and then one for New Zealand for NZD.

BOTH deals created will need to have the campaign tag 'Domestic & Australia: Summer (November to February).

Domestic & Australia – spring marketing activity   

Tourism New Zealand is launching spring marketing activity in both New Zealand and Australia, and you can submit one deal to participate in both markets' activity.

Both markets will be targeting key demographics and mindsets that are considering travel this spring.

To participate in both of these markets, you are invited to submit a spring deal, dated from 1 August to 31 October 2022 to the Tourism Business Database.

How to load a spring campaign deal to newzealand.com for both markets

Go to your Business in the Tourism Business Database. Click on Manage Business, then Manage Product listing and Add a new deal.

Tick the New Zealand and Australia market box. Do not tick any other market box, as deals relevant to this upcoming spring will not necessarily be relevant to long haul markets, due to booking periods being further in advance. To submit a more generic deal, relevant to long haul markets, please review the Tourism Business Database user guides(opens in new window).

Under the specific campaign drop down menu choose 'Domestic & Australia: Spring (Aug to Oct)'

domestic winter campaign instructions

 

Important note on currencies for deals

Deals for New Zealand based operators are usually in NZD currency.

However, you do have the option of creating deals in other currencies (such as AUD) to better suit the target market and audience.

If you would like to add a deal for the Australian market with an AUD price, please upload two separate deals, one with Australia only selected as the market to enable the AUD option and then one for New Zealand for NZD.

BOTH deals created will need to have the campaign tag: 'Domestic & Australia: Spring (Aug to Oct)'.

Domestic - Family packages & pricing (no set time period)

In August, the domestic market team will launch marketing activity targeting families ahead of the spring school holidays. The aim of the campaign activity is to provide inspiration, holiday ideas and travel deals that encourage families to plan and book. After the campaign period Tourism New Zealand will continue to feature family packages and pricing on newzealand.com and drive visitors to this area of the site.  

Therefore, Tourism New Zealand invites operators to complement our marketing activity by uploading family friendly packages and pricing during the campaign period, and throughout the year.

As this is a trial (similar to tourism gift vouchers below), the deals screen in the Tourism Business Database will be used to load family-friendly pricing & packages. To avoid confusion, it is worth noting unlike ‘normal’ deals, the submission of family packages and pricing does not necessarily need to be a discount or special offer (just a family price is sufficient, but special offers do often get higher engagement and referrals).

Criteria for family friendly packages or pricing submissions are reviewed by Tourism New Zealand after they have been submitted. In order for a family package or price (loaded as a deal) to be accepted it must be a family-specific offering. 

Here are a few examples of what a good family package/price could look like: 

  • Family package e.g. 2 adults + 2 kids < 14 years $XXX
  • % off Family Pass
  • Family pass from $XXX
  • Kids 0-16 go free/stay free/eat free
  • % off family rooms 
  • Kids 13-18 Yrs free 
  • Family rooms from $XXX. All ages
  • % off kid's tickets
  • The older kids age range example suits adventure activities which have a minimum age or weight limit. 

As noted above, the submission of family packages and pricing via the Deal screen in the Tourism Business Database does not necessarily need to be a discount or special offer like normal Deals.

Note, Family packages or pricing submitted will show on the relevant family related pages on newzealand.com  Please create additional deals for a campaign or without a campaign tag for wider reach on newzealand.com

Why TNZ would decline a submitted family package or price? 

Here are some reasons why a family deal may be declined. Following these tips will help you submit a valid deal the first time: 

  • The price or deal is not specific to a family e.g. It’s a couples deal or only for adults 
  • There is no weblink to information about the package or price point.

How to load a family package or price 

  • Go to your Business in the Tourism Business Database. 
  • Click on Manage Business, then Manage Product Listing and Add a new deal.
  • Tick the New Zealand market box.
  • Under the specific campaign drop down menu choose 'Domestic: Family packages & pricing’. 

How to load family friendly packages

Domestic - Gift vouchers

The campaign delivered over 28,000 referrals to tourism businesses, via newzealand.com and various media platforms. As a result, we have decided to retain the capability to feature gift vouchers on newzealand.com for the foreseeable future, enabling Tourism New Zealand to consider marketing activity at key retail gifting moments i.e., Mother’s Day.

Note for operators that have already submitted gift vouchers in 2021: 

The deal end date for all gift vouchers submitted in 2021 has been extended until 31 December 2022.  

If you do not wish your gift voucher information to remain published on the gift voucher hub throughout 2022, please log into the Tourism Business Database and unpublish the deal.  

How will gift vouchers appear on newzealand.com 

Visitors to newzealand.com see gift vouchers (currently submitted by operatorsas ‘deals’ in the Tourism Business Database) on a dedicated page for gift vouchers(opens in new window). They will not be seen alongside normal deals.  

Gift voucher examples

How to load a gift voucher information to newzealand.com  

Below are step by step instructions for submitting gift vouchers: 

Step 1. Visit the Tourism Business Database 

Step 2. Select Deals from the top menu (as noted above, as this is a trial gift vouchers are loaded into the Add a deal screen, but do not need to be a discount) 

Step 3Click the “Add a new deal” button 

Step 4. Select a product listing to link the gift voucher to (note the gift voucher may be product specific or one that applies to any of your products, select the most relevant product listing) 

Step 5. Select ‘New Zealand’ as the market and in the campaign drop-down menu choose ‘Domestic - Gift vouchers’  

Step 6. Select 'Price Point’ as the deal type.  

Gift voucher guidance

Step 7. Complete Title 1 & 2 in a similar form to this: 

  • “Gift the thrill of a skydive from [Experience Name]” 
  • “Gift whale watching from [Business Name]” 
  • “Gift an exceptional stay at [Accommodation Name]” 
  • See the image above for an example of how the gift voucher deal will show up.   

Step 8. In Description Line 1 put in “Gift vouchers” leave all other Description fields blank 

Step 9. Include a link to the gift voucher page your site. Include the Prefix “From” and put in the minimum value of your gift vouchers.  
 
Step 10. Choose your preferred start and an end date, and check the criteria in the section below. Once happy, press Submit for approval. 

Criteria for submitting a gift voucher 

All ‘deals’ that are submitted to reflect your gift voucher offering are reviewed by Tourism New Zealand after they have been submitted.  

Tourism New Zealand reserves the right to edit the information submitted or decline if criteria are not met. 

For a gift voucher to be accepted operators must have at least one of the following: 

  • The ability for a customer to buy a gift voucher on your website 
  • A dedicated landing page on your website clearly communicating how a customer can buy a gift voucher for your product/products 

Why would Tourism New Zealand decline a submitted gift voucher ‘deal’? 

Here are some reasons why a gift voucher may be declined. 

  • There is no way to buy a gift voucher on your website or no clear call to action on how to contact your business about purchasing one 
  • It is not clear on your website how a customer who has received a gift voucher redeems that voucher  
  • There are no terms and conditions detailing how long the gift voucher you are selling is valid for 
  • It is not clear within the terms and conditions whether the voucher can be refunded, exchanged for cash or exchanged for an alternate product
  • More than 5 gifting offers are submitted by a business.

Frequently asked questions 

Does the gift voucher need to be a deal or special offer? 

No, we are temporarily using the Add a deal screen to enable you to submit gift voucher information. The gift voucher pricing does not need to be a discount on your standard gift voucher or product pricing.  

Does the gift voucher need to be exclusive to Christmas? 

No, the gift voucher can be your standard, all year-round gift voucher offering. 

Can a business submit a gift voucher and a summer deal? 

Yes, we recommend submitting both to maximise referrals. 

Do I submit a gift voucher attached to a Product Listing or a Business Listing? 

Product Listing. If your business sells a dollar value gift voucher that can be redeemed on any of the experiences that you offer, attach it to the most relevant Product Listing that you have.  
If your business sells gift vouchers that are specific to the experiences, you can upload multiple, and attach each gift voucher to the associated Product Listing.  

What will happen after the 25 December? 

We will review the performance of gift vouchers on newzealand.com and make the decision to keep the activity running or remove all gift vouchers  from newzealand.com. Tourism New Zealand will communicate this to you, via a Tourism Business Database email communication after the campaign has ended.