There's an art to writing good articles on newzealand.com. Below you'll find some tips to help you create content travellers will love.
If the article you're publishing is based on a media release, please see the note on media releases at the bottom of this page.
Here are some examples of good articles:
Make sure you are in the correct edition of the site before you begin writing your article. For example, if you are an American travel seller, you can write your article on the US edition of newzealand.com. This will help your article’s rankings on this edition. To do this, choose United States in the drop down menu in the top right corner of the page.
TIP: If your country edition is in English, your article will display across all English language editions of our site.
Write your article's title, summary and main (body) content.
Your article title should be clear and relevant. It should imply what the article is about and where it refers to, so as not to be misleading. For example, ‘Top Adventure Activities’ would be better written as ‘Top Adventure Activities in Rotorua’.
The summary introduces the content of your article. This should be interesting and work as a hook to entice readers to click on your article to read more. This will be shown in the search results on newzealand.com.
Tags help readers identify and navigate to your article in response to their searches on a specific topic. Tag your article with the main topics covered in your article. Each article can have a minimum of 1 tag and a maximum of 5 tags.
Choose a location for your article by dragging and dropping the pink pin to the correct location on the map. Note that you don't have to choose a location, but it is recommended to give your article context and extra exposure on newzealand.com.
You can add as many images and/or videos to your article as you like.
You’re nearly ready to submit your article for publishing.
If you have a business listing, don’t forget to link it to your article. This will place your business contact details (including website address) next to the article. To do this, select your business name in the dropdown list under Related listing.
Choosing a main topic for your article simply affects the 'breadcrumb' at the top of the page which tells users where they are in the site. You can choose your main topic from any of the that appear in the drop-down list.
Once you’ve completed your article click ‘Submit for publishing’. We’ll generally approve or decline your article within 2 working days.
TIP: Always check your article right after publishing by clicking the 'Preview' link. Check your layout, text formatting, links and images to make sure they’re looking good. If you need to make changes, click Profile > Articles > Edit (under the article you've just created). Then save and publish again.
Tourism New Zealand has an email address for receiving media releases; this is the preferred channel for you to communicate information relevant to media. Please feel free to add firstname.lastname@example.org to your media release distribution list.
Your release will help inform the work done by our PR and Trade teams in Tourism New Zealand’s major markets, and may also be used to generate articles on our international media website.
If you would like to adjust your media release to suit newzealand.com, here are some points to bear in mind:
If you need help with publishing your article, please email us or call New Zealand +64 9 914 4780.