Today the town’s main attraction comes from the film industry after a local farm became 'the Shire' in Peter Jackson' Lord of the Rings & The Hobbit movies
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A statue of Gollum on Matamata’s main street tells you where you are in prime Middle-Earth territory, with Hobbiton Movie Set just down the road. With the perfect combination of hillsides and plains, Matamata, meaning “headland” in Maori, has its rural roots in the equine and dairying industries.
Things to do, places to go, and general travel information about the Hamilton & Waikato region. Situated in the heart of the North Island the diverse Hamilton & Waikato region combines adventure activity with stunning landscape & relaxing escapes.