Opportunities for tourism businesses on newzealand.com

Operator Database Update 2019

We are updating the Operator Database in 2019. Click here for everything that you need to know.

A presence on newzealand.com can help grow your business by connecting you with people considering a visit to New Zealand. A key role of the website is to drive qualified traffic to your website (a ‘referral’).

There is no charge for having a product listing on newzealand.com and your listing has the potential to reach the millions of visitors to newzealand.com every year. It also means your business will benefit from being distributed through our partnerships with some of New Zealand’s regional tourism organisations – it’s worth taking time to register and make the most of this opportunity.  

Step 1: Create an account on the Operator Database (OD)

The Operator Database (www.register.newzealand.com) is where you can add or edit any of your business information, product listings and deals that then display on newzealand.com. 

  • If you do not have an account, go to www.register.newzealand.com and click on sign-up for free now. Then follow the steps to complete the sign up process and verify your email address.
  • If you already have an account then you will have an email address and a password. Enter it in the sign in fields on the right hand side.


Sign in/Sign up to the Operator Database

Step 2: Add your business information and product listing 

A business listing on newzealand.com will tell consumers where you are and what you do. Getting your listing working effectively is crucial to driving referrals to your business so it is worth taking the time to set it up well with as much information as possible.

There are two steps to listing your products to show on newzealand.com:

  1. Add your business information – This includes your business name, contact information, website link, social media links, TripAdvisor information, physical business location and an optional business logo.
  2. Create a product listing to display on newzealand.com - This includes the product type, a brief description, Qualmark award, images, videos, booking information and pricing information. 

For more information on creating an account or product listing, please see the Operator Database User Guide for New Zealand Based Operators or for Travel Sellers

Once you have created a listing, it will be sent to Tourism New Zealand for moderation. This is so we can ensure that listings contain all the necessary information and are consistent. Moderation takes around 5-7 working days before your listing will show on newzealand.com.

For more information about how to get the most out of your listing, see our Top Tips.

Trip Advisor ratings

You have the option to display your current Trip Advisor rating and most recent reviews to newzealand.com users on your product listings.

Log into the Operator Database (OD) on www.register.newzealand.com and add your Trip Advisor business ID to your business information. You can find this by logging in, selecting 'manage this business' then 'edit this business'. The TripAdvisor information is under the Social Media tab on the left-hand side. Make sure to tick the box to display your TripAdvisor information and save the changes to ensure the information is entered.

To locate your Trip Advisor business ID open your business page on www.tripadvisor.com and then copy the numerical portion of the website address (URL) that follows the letter 'd'.

Please note it can take up to four weeks for your Trip Advisor rating to appear on newzealand.com. If you wish to remove it, simply untick the box within your business information on the Operator Database and click save.

Qualmark ratings

If your business is Qualmark rated, you can add your awards alongside your product listing. newzealand.com is synchronised with Qualmark's rating database.

To do this, add your Qualmark account ID in your listing in the Operator Database, then click ‘refresh’. Add your available awards to the ‘Selected Awards’ box by clicking on the add button. For more information on adding your Qualmark award, see the help guide here.

To retrieve your Account ID please email enquiries@qualmark.co.nz or call 0800 782 562.

Explore discount programme

Through Explore, New Zealand tourism businesses can offer discounts to international travel agents and media coming independently to our country. There are currently over 1,000 New Zealand offers in Explore. Around 450 media and trade travel to New Zealand with Explore each year.

Explore gives you the opportunity to showcase your product to travel professionals that can help grow your business in New Zealand’s key markets. TNZ’s offshore offices pre-approve Explore applicants before they arrive in New Zealand to ensure only genuine agents and quality media have access to your offers.

You can set close out periods over dates you do not wish to accept visiting agents and media. You can alter these at any time. There is no cost to being in Explore other than honouring your offer. You can read more about Explore here and extend a discount through your Operator Database (OD) product listing.

There is also a PDF guide for New Zealand based operators and a checklist for your frontline staff.

Foreign language listings

Currently, the Operator Database supports four languages; English, Japanese, Chinese and Korean. If you have language capabilities in any of these languages, you can submit another language version of your product listing. All products must first have an English listing created and approved before any other languages can be added. For how to add different language versions to your listing, see the guide here.

Step 3: Creating travel deals

Once you have created your business information and product listing, consider creating travel deals to help maximise the chance of referrals to your business website. A travel deal is a small tile on newzealand.com which advertises a special travel offer on your products or services. A travel deal has a button inviting users to ‘Find out more’ that goes through to an operator’s website or booking engine.

Travel deals appear on various types of web pages across the site including your product listing, destination pages, feature pages, things-to-do and promotional campaign pages. Deals generate half of the referrals from newzealand.com so it’s the most effective tool a business listed on newzealand.com can use to drive traffic a business’ website.

To load a travel deal, a business must first be registered in the Operator Database and have an approved listing on newzealand.com. Once a listing has been approved, the deals function will appear in your account in the Operator Database, where you can create and submit deals to show with your listings on newzealand.com.

You can read more about creating deals in the Operator Database User Guide for New Zealand Based Operators or for Travel Sellers.

If you are creating deals for a Tourism New Zealand Campaign, please see the Deals for Campaigns guide for more information. 

Step 4: Editing your information and keeping your account active

It is important to regularly check your Operator Database account to ensure that your business and product listing information is up-to-date. Tourism New Zealand requires all businesses to log into their Operator Database account a minimum of once every 12 months to keep the account active and the listings showing on newzealand.com.

To see more about editing your existing information, please see the How to edit or review your listing guide.

Download user guides

Need help?

Contact us by calling +64 4 462 8030 or email us here.