100% Middle‑earth Locations

The 100% Middle‑earth commercial features some of New Zealand's most breathtaking places. From the rugged volcanic beauty of Rangitoto Island to the coastal paradise that is The Coromandel; New Zealand – the Home of Middle‑earth – will take you on a journey you'll never forget.

Inspired to take your own journey beneath southern skies?  New Zealand’s scenic beauty promises to take your breath away. Experience for yourself the magic of the places you saw on-screen. 

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Lake Quill, Fiordland

By Fraser Clements

Perfect for helicopter picnics, Quill Lake feeds a 580m waterfall that plummets into Milford Sound.

Lake Quill, Milford Sound

High in the mountains of Fiordland sits alpine lakes surrounded by cliffs with only a small outlet for water to escape into the valley below. Lake Quill is one of these lakes in Fiordland’s Milford Sound. Accessible only by helicopter, take a picnic and spend an afternoon on the lake's rocky shores, suspended in the sky. Close to Lake Quill is the Sutherland Falls – New Zealand’s highest waterfall and the fifth highest in altitude in the world. You can hike right up to it when walking the Milford Track. Helicopter flights for Lake Quill leave mainly from Queenstown.

Rangitoto Island, Auckland

Standing sentinel in the middle of Auckland Harbour, this volcanic island was formed six hundred years ago when it erupted from the seabed below. Now, a selection of walking tracks, solid lava caves and New Zealand's largest pohutukawa forest make Rangitoto a fascinating and easy place to explore. Those who complete the hour-long walk to the summit are rewarded with panoramic views of Auckland and beyond. Getting there is simple - ferries run daily from Auckland City and Devonport, taking less than 30 minutes. 

Christchurch - Canterbury
Kaikoura, Christchurch - Canterbury

By Fraser Clements

See whales, dolphins and seals in their natural habitat in Kaikoura.

Kaikoura, Canterbury

Kaikoura is home to a diverse combination of both alpine and coastal environments. About two hours' drive from Christchurch, Kaikoura is most famous for the whales that inhabit its coastline. A two kilometre-deep canyon stretches along the ocean floor, creating a rare system of sea currents which service a large marine food chain – of which Sperm Whales are at the top of. Local whale watching tours will get you up close and personal with these gentle sea giants, along with plenty of dolphins and seals as well.

Timber Trail, Lake Taupo

Ride through ancient forest and across huge suspension bridges on the Timber Trail, purpose-built for cycling. The trail follows two old logging tramways through some of the North Island's most beautiful areas, including rivers, waterfalls and exotic forestry along the way. The Timber Trail makes up part of the New Zealand cycle trail, a world-class network of diverse and unique biking trails. The trails are easy to get to and bikes are simple to hire - choose a portion of the trails for a one-day ride; or cycle an entire trail over a few days. 

Hamilton - Waikato
Hobbiton, Hamilton - Waikato

By Fraser Clements

The Lord of the Rings and The Hobbit movie trilogies was permanently constructed on rolling farmland near Matamata, a two-hour scenic drive from Auckland. Here you can take as many photos as you like, while wandering through the Shire on a guided tour.

Hobbiton, Matamata

Visit the mythical land where Hobbits once lived at the Hobbiton Movie Set, set amongst rolling farmland in the Home of Middle‑earth. A short two hour drive from Auckland City, take a guided tour through the heart of The Shire and learn about how the films were shot. How did Peter Jackson manage to make Bilbo and Frodo look so small? How was Bag End constructed? At the end of your tour, stop for a handle of Sobering Thought Ale at the Green Dragon Inn - built to look exactly as it was described in the books. 

Eagles Nest, Northland

Shots of a luxury lodge perched on the edge of a cliff were filmed at Eagles Nest, an exclusive retreat in Northland. New Zealand offers a diverse luxury experience like no other - relax in stunning lodges and resorts set amongst sky-scraping mountains or on the edge of private beaches. Spectacular landscapes, world-class cuisine and unique activities make a luxury holiday in New Zealand uniquely unforgettable. 

Kerosene Creek, Rotorua

By Fraser Clements

A natural hot spring naturally heats the water in Kerosene Creek, Rotorua.

Kerosene Creek, Rotorua

Relax in the all-natural Kerosene Creek, 30 minutes south of Rotorua, where the water is heated by a natural spring under the earth. Here, swimmers have excavated small smooth rocks to create little hot pools beside the waterfall. Set amongst lush New Zealand native bush, Kerosene Creek is popular among tourists and locals alike and offers a natural bathing experience like no other. 

Te Puia, Rotorua

Images of a family enjoying a gourmet lunch cooked using geothermal steam were brought to life at Te Puia in Rotorua. Te Puia is an iconic cultural destination and is home to the world-famous Pohutu Geyser, which shoots steam high into the air. The region of Rotorua is rich in a variety of Māori cultural experiences and natural geothermal attractions - all within a short distance of each other. It's the perfect place to come to experience New Zealand's history, culture and vibrant geothermal displays.

The Coromandel
Onemana Beach, The Coromandel

By Fraser Clements

The Coromandel is home to a number of beautiful white-sand beaches.

Onemana Beach, Coromandel

Found on the Coromandel Peninsula, around two hours’ drive from Auckland City, Onemana Beach lies within a beautiful bay near the town of Whangamata. Golden sands and a curving crescent-shaped shore are fringed at the south by a sweep of Pohutukawa trees. Four islands lie in the distance, and the beach itself is perfect for swimming, snorkelling and relaxing. The Coromandel is a popular beach and holiday destination for locals during the summer months. 

Waiheke Island, Auckland

Less than thirty minutes' from Auckland City is the beautiful food and wine mecca of Waiheke Island. A short ferry ride across the harbour and you can experience award-winning vineyards, gourmet restaurants and gloriously uncrowded white-sand beaches. New Zealand is known as a world-class wine producer, with many vineyards concentrated around the Hawke's Bay, Wairarapa, Marlborough and Central Otago regions. 

Hamilton - Waikato
Waitomo Caves, Hamilton - Waikato

By Fraser Clements

The Lost World is one of New Zealand's most magical caving experiences.

The Lost World, Waitomo Caves

The Lost World, located in the Waitomo Caves, is home to one of New Zealand’s most exciting caving adventures. Abseil 100 metres into the Lost World cave, go black water rafting or find the creatures that dwell deep within with a caving experience. For something more leisurely, take a boat ride or walk through caves with fascinating rock formations and twinkling glow worms.

Kauri Cliffs, Northland

If the shots of teeing off above expansive ocean views captured your imagination, you'll probably like to know that New Zealand is home to some of the most spectacular golf courses in the world. Kauri Cliffs, where these shots were filmed, is a par 72 championship course near Matauri Bay in Northland. Whether they lie under snowcapped peaks or look out over endless ocean, New Zealand's golf courses are world-class and provide a beautifully scenic golfing experience. 

Mt Hikurangi, Eastland

By Fraser Clements

Mount Hikurangi is a beautiful place to watch the sun rise on New Zealand's East Coast.

Mt Hikurangi, Gisborne

The sacred mountain of Mount Hikurangi, located in the East Cape, is the first point in the world to catch the rays of the new day’s sun, receiving world prominence in the celebrations of the millennium. Nine massive statues carved by members of Maori tribe Ngati Porou represent important characters from Maori legend. Experience the sunrise of a lifetime and watch the new day before anyone else atop the summit of Mt Hikurangi.