Over 500,000 New Zealanders now visit newzeland.com every month to find travel inspiration and experiences. Tourism New Zealand drives a significant volume of domestic visitors to the site via the ‘Do Something New, New Zealand’ campaign platform.
To give your business the opportunity to leverage Tourism New Zealand campaign activity, we invite you to support domestic campaign activity with relevant and appealing deals and products that are closely aligned to the campaign messaging and audience.
Why should operators take up this opportunity?
Go to your Business in Tourism New Zealand’s Tourism Business Database(opens in new window).
Click on Deals in the top navigation and Add a new deal
If you have more than one business you will need to select which business the listing is for and then the product listing it is for. From there, select the market language, deal type and deal details.
Important notes:
To help with loading deals here are some frequently asked questions.
Do I have to feature an offer for the full duration of the campaign?
No, as with any deal uploaded to newzealand.com, operators decide the offer time-period. For you to maximise the impact of your campaign deal, we recommend that you upload the deal for the full campaign period.
What type of deal could be most effective?
Tourism New Zealand has found that visitors to newzealand.com click through to some types of deals more than others. The deals by type are listed in order of best performance below:
Will previously uploaded deals show for a campaign?
No, please submit new and relevant deals to each campaign. If you have other, non-campaign specific deals they will continue to show in appropriate areas of newzealand.com. If you have submitted a deal for a campaign that is currently live e.g. Summer campaign, these deals will remain until the deal end date.
Which image will show for the campaign deal?
The first image of your product listing will display on the campaign deal. Please change the first image within your product listing if this image is not relevant to the campaign messaging. Please submit an image without text on the image. 70% of people visit newzealand.com from mobile so this will not show clearly.
Will the deal feature on Regional Tourism Organisation (RTO) websites via an API Agreement?
Around half of RTOs have an API Agreement with Tourism New Zealand. The deal will be fed through to those RTOs and other 3rd party sites, just like business listings and other deals do. However, any campaign deal will appear among other current deals on the RTO sites unless the RTO and 3rd party pick up the new campaign feature.
These are the current and upcoming campaigns, and activity that we encourage you to participate in:
This summer Tourism New Zealand is challenging New Zealanders to make this the best summer ever, by doing new, going somewhere new, and extending their summer holiday. This campaign will kick off 15 November and run until 27 February 2022.
Summer campaign activity will be targeting all New Zealand demographics, Families, Empty Nesters and Single- & Double-Income Households.
To leverage this opportunity, you are invited to submit summer deals to the Tourism Business Database (TBD).
How to load a summer campaign deal to newzealand.com
Go to your Business in the TBD. Click on Manage Business, then Manage product Listing and Add a new deal. Under the specific campaign drop down menu choose ‘Domestic - Summer campaign – November to February 2022’ and tick ‘New Zealand’ as the market.
Criteria for summer deals
All deals are reviewed by Tourism New Zealand after they have been submitted.
For a summer deal to be accepted it must be relevant to summer i.e., bookable during summer. Whilst the campaign theme, ‘make this the best summer ever’ and our target audience, all New Zealanders, is broad, there are two ways to leverage our campaign messaging:
Why Tourism New Zealand would decline a submitted summer deal?
Here are some reasons why a summer deal may be declined. Following these tips will help you to submit a valid deal:
We usually require you to link to a page with more specific information about the deal, if this is not possible and you can only link to a booking page, you will need to ensure a promo/coupon code is pre-loaded on that booking page and/or included in the deal text (i.e., ‘Use Code: SUMMERDEAL’)
The campaign delivered over 28,000 referrals to tourism businesses, via newzealand.com and various media platforms. As a result, we have decided to retain the capability to feature gift vouchers on newzealand.com for the foreseeable future, enabling Tourism New Zealand to consider marketing activity at key retail gifting moments i.e., Valentine’s Day.
Note for operators that have already submitted gift vouchers in 2021:
The deal end date for all gift vouchers submitted in 2021 has been ended until 31 December 2022.
If you do not wish your gift voucher information to remain published on the gift voucher hub throughout 2022, please log into the Tourism Business Database and unpublish the deal.
How will gift vouchers appear on newzealand.com
Visitors to newzealand.com see gift vouchers (currently submitted by operators as ‘deals’ in the Tourism Business Database) on a dedicated page for gift vouchers(opens in new window). They will not be seen alongside normal deals.
How to load a gift voucher information to newzealand.com
Below are step by step instructions for submitting gift vouchers:
Step 1. Visit the Tourism Business Database
Step 2. Select Deals from the top menu (as noted above, as this is a trial gift vouchers are loaded into the Add a deal screen, but do not need to be a discount)
Step 3. Click the “Add a new deal” button
Step 4. Select a product listing to link the gift voucher to (note the gift voucher may be product specific or one that applies to any of your products, select the most relevant product listing)
Step 5. Select ‘New Zealand’ as the market and in the campaign drop-down menu choose ‘Domestic - Gift vouchers’
Step 6. Select 'Price Point’ as the deal type.
Step 7. Complete Title 1 & 2 in a similar form to this:
Step 8. In Description Line 1 put in “Gift vouchers” leave all other Description fields blank
Step 9. Include a link to the gift voucher page your site. Include the Prefix “From” and put in the minimum value of your gift vouchers.
Step 10. Choose your preferred start and an end date, and check the criteria in the section below. Once happy, press Submit for approval.
Criteria for submitting a gift voucher
All ‘deals’ that are submitted to reflect your gift voucher offering are reviewed by Tourism New Zealand after they have been submitted.
Tourism New Zealand reserves the right to edit the information submitted or decline if criteria are not met.
For a gift voucher to be accepted operators must have at least one of the following:
Why would Tourism New Zealand decline a submitted gift voucher ‘deal’?
Here are some reasons why a gift voucher may be declined.
Frequently asked questions
Does the gift voucher need to be a deal or special offer?
No, we are temporarily using the Add a deal screen to enable you to submit gift voucher information. The gift voucher pricing does not need to be a discount on your standard gift voucher or product pricing.
Does the gift voucher need to be exclusive to Christmas?
No, the gift voucher can be your standard, all year-round gift voucher offering.
Can a business submit a gift voucher and a summer deal?
Yes, we recommend submitting both to maximise referrals.
Do I submit a gift voucher attached to a Product Listing or a Business Listing?
Product Listing. If your business sells a dollar value gift voucher that can be redeemed on any of the experiences that you offer, attach it to the most relevant Product Listing that you have.
If your business sells gift vouchers that are specific to the experiences, you can upload multiple, and attach each gift voucher to the associated Product Listing.
What will happen after the 25 December?
We will review the performance of gift vouchers on newzealand.com and make the decision to keep the activity running or remove all gift vouchers from newzealand.com. Tourism New Zealand will communicate this to you, via a Tourism Business Database email communication after the campaign has ended.