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How to write good articles

There's an art to writing good articles on newzealand.com. Below you'll find some tips to help you create content travellers will love.

What are articles for?

Articles on newzealand.com provide information and tell stories about special features, experiences or attractions in New Zealand. These stories help tourists plan their trip to New Zealand.

If you have a tourism business, please note that business listings rather than articles are used to advertise your product offering. Articles that describe a particular business or product without offering additional information (like travel tips or stories about the area) are not considered good content.

If the article you're publishing is based on a media release, please see the note on media releases at the bottom of this page.

Here are some examples of good articles:

Getting started

  • To create a new article, log into your account on newzealand.com – you’ll see ‘Sign in’ in the top black bar near the search.
  • Click on ‘Profile’ to open your dashboard.
  • Next click ‘Your articles’ in the left hand menu. Then click the button that says ‘Add an article’

Make sure you are in the correct edition of the site before you begin writing your article. For example, if you are a Chinese or American travel seller, you can write your article on the China or USA edition. To do this, choose China or United States in the drop down menu in the top right corner of the page. This helps your articles ranking on the specific edition but will also display on all English editions. 
 

Camera Select edition you want the article to show on.

Select edition you want the article to show on.

Camera Select edition you want the article to show on.

Select edition you want the article to show on.


 

Camera To create a new article, click Profile > Articles > Add an article

To create a new article, click Profile > Articles > Add an article

Camera To create a new article, click Profile > Articles > Add an article

To create a new article, click Profile > Articles > Add an article

Step 1. Content

Choose your article's title, write your summary and main (body) content, and then choose relevant tags for your article. 

Camera Choose a descriptive article title, and then write a helpful and enticing article summary.

Choose a descriptive article title, and then write a helpful and enticing article summary.

Camera Choose a descriptive article title, and then write a helpful and enticing article summary.

Choose a descriptive article title, and then write a helpful and enticing article summary.

Article Title

Your Article title should be clear and relevant. It should imply what the article is about and where it refers to, so as not to be misleading. For example, ‘Top Adventure Activities’ would be better written as ‘Top Adventure Activities in Rotorua’.

Summary

The Summary introduces the content of your article. This should be interesting and work as a hook to entice readers to click on your article to read more. This will be shown in the search results on newzealand.com.

Body

Tags

Tags help readers identify and navigate to your article in response to their searches on a specific topic. Tag your article with the main topics covered in your article. Each article can have a minimum of 1 tag and a maximum of 5 tags.

Camera

Camera

Step 2. Location

Choose a location for your article by dragging and dropping the pink pin to the correct location on the map. Note that you don't have to choose a location, but it is recommended to give your article context and extra exposure on newzealand.com.

Camera Set the location for your article by dragging the pink pin to the correct spot on the map.

Set the location for your article by dragging the pink pin to the correct spot on the map.

Camera Set the location for your article by dragging the pink pin to the correct spot on the map.

Set the location for your article by dragging the pink pin to the correct spot on the map.

Step 3. Images and Video

You can add as many images and/or videos to your article as you like.

Camera You can upload images from your computer or pull images and videos from other websites (eg. Youtube)

You can upload images from your computer or pull images and videos from other websites (eg. Youtube)

Camera You can upload images from your computer or pull images and videos from other websites (eg. Youtube)

You can upload images from your computer or pull images and videos from other websites (eg. Youtube)

  • Images should ideally be at least 1920 pixels wide.
     
  • Provide a descriptive caption for each image and video – make sure it is relevant to your article.
     
  • Use your best landscape (horizontal) image as your main image.

Step 4. Publish Settings

Relate your article to your business listing (if you have one), choose your article's 'main topic', and then you're ready to publish.

Related listing

If you have a business listing, don’t forget to link it to your article. This will place your business contact details (including website address) next to the article. To do this open your article in edit mode and go to the ‘Publish settings’ tab. Ensure your business name is selected in the dropdown list under related listing.

Main topic of your article

Choosing a main topic for your article is optional - it simply affects the 'breadcrumb' at the top of the page which tells users where they are in the site. You can choose your main topic from any of the tags you've allocated to your article.

Publishing

Once you’ve completed your article, make sure you publish it by clicking ‘Publish’ and then the blue ‘Publish article’ button.

TIP: Always check your article right after publishing by clicking the 'Preview' link. Check your layout, text formatting, links and images to make sure they’re looking good. If you need to make changes, click Profile > Articles > Edit (under the article you've just created). Then save and publish again.

A note about media releases

Tourism New Zealand has an email address for receiving media releases; this is the preferred channel for you to communicate information relevant to media. Please feel free to add news@tnz.govt.nz to your media release distribution list.   

Your release will help inform the work done by our PR and Trade teams in Tourism New Zealand’s major markets, and may also be used to generate articles on our international media website

If you would like to adjust your media release to suit newzealand.com, here are some points to bear in mind:

  • Content should speak directly to foreign visitors with content that is relevant to them when planning their trip.
  • In terms of length, 250-350 words is ideal, though this is flexible.
  • Where more words are used, subheadings are needed, as web visitors tend to scan articles rather than read every word.
  • Try to keep articles reasonably timeless, as they don’t automatically expire. If your article is very time-specific, you can add and expiry date to it under ‘Publish settings’ so it will go offline once it is out of date. 

Want to know more?

Find out how to make newzealand.com work for your business.

If you need help with publishing your article, please email us or call New Zealand +64 9 914 4780.