A listing on newzealand.com will tell consumers where you are and what you do. Getting your listing working effectively is crucial to driving referrals to your business so it is worth taking the time to set it up well with as much information as possible.
There are two steps to listing your products or service to show on newzealand.com:
- Add your business information – This includes your business name, contact information, website link, social media links, TripAdvisor information, physical business location and an optional business logo.
- Create a product listing to display on newzealand.com - This includes the product type, a brief description, Qualmark award, images, videos, booking information and pricing information.
For more information on creating an account or product listing, please see the Tourism Business Database User Guide for New Zealand Based Operators or for Travel Sellers.
Once you have created a listing, it will be sent to Tourism New Zealand for moderation. This is so we can ensure that listings meet criteria, contain all the necessary information and are consistent. Please review the Tourism Business Database Terms & Conditions(opens in new window) for information about which businesses and listings are accepted. Moderation takes around 5-7 working days before your approved listing will show on newzealand.com.
For more information about how to get the most out of your listing, see our Top Tips PDF below.
You have the option to display your current TripAdvisor rating and most recent reviews to newzealand.com users on your product listings.
Log into the Tourism Business Database at https://register.newzealand.com(opens in new window) and add your TripAdvisor business ID to your business information. You can find this by logging in, selecting 'manage this business' then 'edit this business'. The TripAdvisor information is under the Social Media section. Make sure to tick the box to display your TripAdvisor information and save the changes to ensure the information is entered.
To locate your TripAdvisor business ID open your business page on www.tripadvisor.com and then copy the numerical portion of the website address (URL) that follows the letter 'd'.
Please note it can take up to four weeks for your TripAdvisor rating to appear on newzealand.com. If you wish to remove it, simply untick the box within your business information on the Operator Database and click save.
If your business is Qualmark rated, you can add your awards alongside your product listing. newzealand.com is synchronised with Qualmark's rating database.
To do this, add your Qualmark account ID in your listing in the Tourism Business Database, then click ‘refresh’. Add the award from your available awards using the drop down option. For more information on adding your Qualmark award, see the help guide here.
To retrieve your Account ID please email email@example.com or call 0800 782 562.
Explore Discount Programme
Through Explore, New Zealand tourism businesses can offer discounts to international travel agents and media coming independently to our country. There are currently over 1,000 New Zealand offers in Explore. Around 450 media and trade travel to New Zealand with Explore each year.
Explore gives you the opportunity to showcase your product to travel professionals that can help grow your business in New Zealand’s key markets. TNZ’s offshore offices pre-approve Explore applicants before they arrive in New Zealand to ensure only genuine agents and quality media have access to your offers.
You can set close out periods over dates you do not wish to accept visiting agents and media. There is no cost to being in Explore other than honoring your offer. You can read more about Explore here and extend a discount through your Tourism Business Database (TBD) product listing.
There is also a PDF guide(opens in new window) for New Zealand based operators and a checklist(opens in new window) for your frontline staff.
Please send any help requests or queries regarding the Explore Programme to firstname.lastname@example.org.
Foreign language listings
The Tourism Business Database supports nine languages; English, Japanese, Chinese, Korean, German, French, Spanish, Portuguese and Bahasa.
If you have language capabilities in any of these languages, you can submit another language version of your product listing. All products must first have an English listing created and approved before any other languages can be added. For a guide on adding different language versions to your listing, see the guide here.