Nelson is a lifestyle; that’s the best way to describe it. Situated at the top north-west of the South Island, it is the sunniest region in New Zealand.

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Nelson's diverse geography captures everything from the long golden beaches to untouched forests and rugged mountains.

Perhaps it’s the sun, perhaps it’s the location, but Nelson, New Zealand, has long been a magnet for creative people. There are more than 350 working artists and craftspeople living in Nelson, traditional, contemporary and Maori. Visit their studios and find a unique piece to take home with you.

Walk the sun drenched sands of Golden Bay or head inland to Takaka and see the impossibly clear waters of New Zealand’s largest freshwater springs. Walk Nelson's Abel Tasman track – it’s a three to five day walk – or, for a different view, take a sea kayaking tour around the coast and see a seal colony and little blue penguins bobbing in the water.

Or just relax. Sit in the sun, sip a wine from one of the local vineyards, and dine on the famous Nelson Bay scallops.

Accommodation options in Nelson range from basic backpacker lodges to luxury spa retreats, and everything in between.