Pricing and Conditions

Terms and conditions angle-down

Not suitable for those with peanut allergies.

Cancellation Policy angle-down

Please cancel any booked tour you are no longer able to attend.

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TripAdvisor rating Based on 482 reviews


Savour a warm welcome and join a group of peanut butter enthusiasts from all around the world to hear the Pic's story, learn all about our peanuts & watch as nuts tumble out of Roasting Matilda & feed into the grinder before being squirted into jars. Rattling conveyors carry the jars through lidders & labellers for cartoning & stacking on pallets for forklifts to load onto trucks. Most importantly meet the team who make your beloved spread. Everyone gets to have a go at making their own pb, while learning about the nutty process, & reading as much info as you can about the great man who is Pic. The tour finishes with a sampling of the range Pic's have to offer. Complete your visit with a trip to our dedicated store & cafe.

Opening times

Business hours:
8:30 am - 4:00 pm
Months of operation:
All months of the year


49 Saxton Road, Stoke, New Zealand.

plane Proximity to airport:
5.5 kms to Nelson Airport.
bus Proximity to coach terminal:
400 metres.
decisions Proximity to town:
26 km to central Nelson.

Language support

Show all languages written and spoken
  Written Spoken
Afrikaans NO YES
Chinese (Traditional) YES YES
New Zealand Sign Language NO YES
Portuguese NO YES

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