Social Media Terms of Use

Kia ora, thanks for sharing your photos and videos of New Zealand on social media.

We’d like to share your photos/videos which use the hashtag(s) #NZMustDo and/or #DoSomethingNewNZ with others who are passionate about New Zealand – like people who are visiting (Tourism New Zealand’s official website) and people who follow @purenewzealand on social media. If you’re happy for us to embed your original photo or video from Instagram, Facebook or Twitter on and you’re ok with us sharing your photos/videos on the @purenewzealand social media accounts, just reply to our comment with #YesNZ or reply to our direct message. We’ll be sure to credit your social account alongside your photo or video.


By responding with #YesNZ or granting permission when messaged, you agree to allow the New Zealand Tourism Board (‘TNZ’) to use your photo/video (Content) on and to share your Content on Instagram, Facebook and Twitter, and you agree to comply with the Terms of Use of Instagram, Facebook and Twitter. You are also agreeing to the following:

  • You grant TNZ a royalty free, non-exclusive, and worldwide perpetual licence to reproduce, and otherwise use your Content (including your Instagram/Twitter handle or Facebook name and any comments or descriptions associated with the Content) on and in connection with (‘TNZ’s Website’) and TNZ’s official social media channels (including Facebook, Twitter and Instagram)
  • You will be credited for any Content shared on TNZ’s official social media channels.
  • If you have changed your mind about sharing the Content and no longer wish to have your Content featured on TNZ’s Website, please contact us via email to have your Content removed (email: in new window)).
  • You retain ownership of all intellectual property rights in the Content, and the right to use the Content for your own purposes or let others use your Content for their purposes. 
  • You agree that TNZ has no obligation to compensate you for the licence granted to TNZ above to use your Content, and any intellectual property rights that subsist therein.
  • You confirm that you own all rights to your Content or, alternatively, that you have the rights necessary to grant TNZ the licence to use your Content described above, at no cost, without infringing any third party rights, including intellectual property rights, privacy rights, image rights, and moral rights.
  • You consent and agree to TNZ using your image and likeness in its use of the Content under the above licence.
  • You consent to TNZ agreeing to the Terms of Use of Facebook, Twitter and Instagram in relation to the use of your Content.
  • You will not hold TNZ, or any person acting on TNZ’s behalf, responsible for any claims or demands in connection with the use of your Content. 

For information about TNZ’s collection, use, and disclosure of your personal information, please refer to our Privacy Policy. In addition, TNZ uses the CrowdRiff platform to embed content on TNZ’s Website. CrowdRiff collects the following information from social media users in order to allow TNZ to embed Content on TNZ’s Website: name, social media username, IP address, physical address (if available), email address (if available), and geo location (if available). Please refer to CrowdRiff Privacy Policy(opens in new window).

Responding does not guarantee that your Content will be used and we reserve the right to refuse to accept, post or transmit the Content for any reason or remove the Content from TNZ’s Website for any reason and at any time, at our discretion.

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