This page describes how Tourism New Zealand uses cookies and tracking technologies on its websites and provides information on how users can disable cookies.

A cookie is a small portion of data sent from a website and stored in a user's web browser while a user is browsing a website. When the user browses the same website in the future the cookie data can be retrieved by the website to notify the website of the user's previous activity.

A pixel is a small image on a web page or in an email. Pixels collect information about your browser or device and can set cookies.

Local storage allows data to be stored locally on your browser or device and includes HTML5 local storage and browser cache.

How do I control cookies?

Your web browser can be set to notify you when cookies are used or to refuse cookies. You can access these settings in your web browser. If you do choose to adjust your browser to not accept cookies you may experience some loss in functionality on

For more information on how to adjust your web browser settings for cookies see

For a guide to online behavioural advertising and online privacy see in new window).

Please note:

  • Accepting a cookie does not give us access to your computer or personal information stored on your hard drive under any circumstances.
  • Although you can configure your web browser to not accept cookies, if you do so you may experience a resulting loss of functionality of this website.


Below are some of the Cookies that we and our partners use on this website. The specific cookies we use change over time and may vary from those described below.

Required Cookies

These strictly necessary cookies are used for core functionality and recognise when you are signed in, are necessary for security, and enforce your privacy preferences.


These cookie values help to identify what part of the globe you’re viewing the site from, so we can display the best content for you – such as what language you’d like the site in.


These cookies identify your website session and if you’re logged in or not. When you close your browser your session ends and the cookies are removed.


This is used to identify your current session on the website so that traffic can be spread evenly across our servers.


This cookie stores where in the world you’re accessing the site from, and defaults you to the most appropriate website edition for your country. We store this information for the next time you visit the site.


Keeps track of where you’ve been to around the site, so when you click to go back you’ll be taken to the page you were on before.


If you are logged into our website this cookie will store information  such as your email address and how you logged in – either directly into or using Facebook.


This is a secure, encrypted ID of you, the user. It’s stored to share between the suite of Tourism New Zealand web applications including and the Operator Database for business listings. This will never be shared with third parties.

Functional Cookies

These cookies help us to improve the site by allowing us to understand how the site is used and how it performs. These cookies include analytics and measurement.


Facebook is used to connect to and as such some Facebook-related cookies may be stored, such as ‘Facebook Connect’ for logging in.

Adobe Analytics

This is the anonymised analytics tracking suite used on The cookies collect information about visits such as traffic, visits, pathing and a number of other metrics.  You can opt out of Adobe Analytics cookies here: 

Google Analytics Tracking

This is the anonymised Google Analytics cookie that collects information about visitors to the site, traffic, page views and a number of other metrics. To prevent your data from being used by Google Analytics you can install Google’s opt-out browser add on.

New Relic

Used for page performance tracking so we know how quickly the site is loading.



Flickr is an image gallery site, used on to display photos.


Rackspace is used for digital asset storage, and requires cookies to help keep track of these assets.


Qualtrics is a survey tool and we use anonymous responses to improve the content of the website and make it easier for you to find what you are looking for. 

When using third party services from this website, we encourage you to review each such website’s privacy statements and cookie policies to understand how personal information and cookies are used and dealt with by those third parties.

Advertising Cookies

These cookies help us and our partners personalise ads that are shown to you on our behalf across the internet. If enabled, these cookies will allow partners engaged in interest-based advertising on our site to recognise your browser software on other sites too.

You can change your preferences at any time on whether to allow advertising cookies through manage privacy settings in the footer of this page.


Google serves the ads across the internet.

To opt out of receiving interest based ads from Google please use your Google Ads settings .


Facebook delivers the ads across it’s services and network.

To opt out of receiving interest based ads on Facebook please use your Facebook settings


Sojern Sojern serves the ads across the internet.

To opt out of receiving interest based ads from Sojern please visit the Sojern Advertising preference page  ( in new window) )

Amazon Associates

Amazon serves the ads across their services.

To opt out of receiving interest based ads from Amazon please visit the Amazon advertising preferences page ( )


We work with a number of trusted airline partners. If enabled, these cookies will allow airline partners to recognise your browser software on their sites too and show you relevant content and offers.