The people of Te Puke get plenty of vitamin C, because this town is the hub of the kiwifruit growing industry. There’s even a kiwifruit theme park.

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Te Puke owes its prosperity to kiwifruit – a natural delicacy that's brown and furry on the outside; bright green and juicy on the inside. Hundreds of local growers produce millions of kiwifruit, which are exported worldwide. You'll also notice dairy, cattle, deer and sheep farms in the area. Honey and bee-related health products are produced here too. Te Puke's visitor attractions includes a kiwifruit theme park. The town has a comprehensive shopping centre, a good choice of eating places, motels and a camping ground.