Qualmark is New Zealand tourism’s official quality assurance organisation, providing a trusted guide to iconic travel experiences.

Owned by Tourism New Zealand and backed by leading industry organisations, Qualmark provides a grading system for accommodation providers and a quality endorsement programme for visitor activities, service and transport providers, as an official mark of quality.

A Trusted Guide to Our Place

The Qualmark logo means you can book with confidence, knowing that the experience is quality-assured to the highest standards. Whether you're looking for places to stay, things to do or ways to get around, a business displaying the Qualmark logo represents the best tourism experience New Zealand has to offer.

All Qualmark endorsed visitor accommodation, activities, service and transport providers have has been assessed against a stringent framework to recognise the best sustainable tourism businesses in New Zealand that deliver exceptional experiences as an integral part of everything they do.

Tourism businesses are assessed by independent business advisors against the highest standards, and stand out as leading the way in making their experience a world class visitor destination.

Quality, Safety and Sustainability

Qualmark is a certification that highlights tourism providers who are delivering a quality sustainable experience, who have safe principles and practices, and showcase true New Zealand hospitality. You can book with confidence knowing you’ll find a warm welcome from a business that operates in an ethical, professional and environmentally friendly way, protecting what makes New Zealand unique.

Look out for Qualmark qualified businesses across New Zealand that have met and are maintaining the highest quality and safety standards our visitors demand, and are endorsed to carry our official mark of quality.

 For more information visit www.qualmark.co.nz